Highlights:

Skills:Digital Marketing, Performance Analysis, Social Media Marketing, Market Research, Public Relations, Data Analysis, Email Marketing, CRM, PPC, Event Management, Product Marketing, Product Development, Creative Writing, Blog writing, Financial Reporting, Reporting, Financial Analysis

Marketing Executive - Ireland 3/2015 - current
Dyson, Dublin, Dublin Ireland
Industry: Technology
At Dyson, I have responsibility for the development and implementation of a broad range of marketing campaigns for the Irish market; incorporating media, print and display advertising, digital marketing and event management.Working closely with the Marketing Manager, the Ireland Managing Director, and the Great Britain and Ireland Executive team, this role has provided hands-on market experience and exposure across all marketing activity in both the immediate Irish market and in the broader Great Britain, Ireland & Nordics (GBI&N) market. Responsibilities include:
Digital Marketing: • In partnership with the GBI&N Digital team, plan and execute all digital marketing activity on dyson.ie; including promotional activity, CRM campaigns, display advertising and PPC. Media planning: • Assist in the development and management of media plans across all categories for Dyson Ireland, including TV, press and digital, in order to deliver key business objectives for Dyson throughout Ireland (North and South). Brand management: • Specific responsibility for the brand management of the Environmental Control category, incorporating Dyson’s range of Air Multiplier & purifying technology Customer Marketing: • Working with the sales team to lead the development and implementation of retail marketing plans for all retailers in Ireland (North and South). Event Management: • Organisation, management and launch of Dyson Ireland’s first direct events, pop-up & exhibitions campaign; including the Dublin Horse Show, the National Ploughing Championships and the Ideal Home Show. This campaign delivered a 160% return on investment in 2015.--
E commerce Coordinator 1/2014 - 1/2015
HBO (Home Box Office), New York, New York United States
Industry: Media & Entertainment
At HBO, I was employed in Global Licensing & Retail division. As a core member of the E-commerce team, I had the opportunity to contribute to the continued diversification, expansion and success of HBO's global E-commerce business; by developing and marketing products inspired by with HBO's Emmy® and Golden Globe® - winning original programming. The broad range of projects I managed and contributed to include:
Digital Marketing: • Implementation of tailored marketing campaigns to promote HBO's e-commerce business both in the US and internationally; including social media, CRM and search • Management of the INSIDEHBOSHOP blog; incorporating the creation of written content, the sourcing of relevant press articles & video content, and the analysis of SEO impact Product Development: • Management of the product development process for the EU store from idea inception to product launch; liaising with international vendors & licensees, internal legal counsel and HBO's global E-commerce partners to ensure product launch on time and in budget • Co-ordinate with HBO’s Home Entertainment, Social Media and Creative Services teams on product placement and marketing efforts to increase traffic and revenue Data analysis & forecasting • Analysis of data from marketing & promotional campaigns, store revenue and customer service performance to form recommendations for the planning and execution of future marketing efforts • Forecasting consumer trends & anticipating consumer demand through effective analysis of market trends--
Marketing Manager 2/2013 - 1/2014
RK Marketing, Newry, Northern Ireland United Kingdom
Industry: Marketing
I started with RK Marketing at the company’s inception; working alongside the Managing Director on the acquisition of the company’s first clients. I was employed on a voluntary basis for two months, after which I was taken on full time as Marketing Manager as the business continued to grow.
• Acquisition of new clients through presentations and pitches; conducting extensive company and market research to outline to potential clients exactly how RK Marketing could help grow their business • Management of all client marketing efforts, including direct to consumer and business to business marketing • Planning, development and implementation of tailored online marketing campaigns including email marketing, social media marketing and paid marketing (PPC) • Management of external web development office based in India; liaised with satellite office on the creation of tailored websites, blogs, SEO and e-commerce solutions for a broad range of clients--
Research Agent 9/2012 - 1/2014
RedC Research & Marketing, Dundalk, County Louth Ireland
Industry: Market Research
RedC Research and Marketing are one of Ireland's foremost market research companies.
• Conduct research on behalf of organisations in the domestic & international banking, telecommunications and retail sectors, and the Irish Department of Finance • Establishment of group targets & acquisition strategies to ensure maximum research efficiency--
Communications Assistant 7/2010 - 8/2011
Ulster University, Belfast, Northern Ireland United Kingdom
Industry: Education
On completion of my second year at university, I took a one year break from my studies to complete a 12 month professional placement with The Science Shop; a voluntary organisation based at the University of Ulster’s Jordanstown campus. As Communications Assistant, I was responsible for:
• Marketing and promotion of the Science Shop organisation through the management of events including presentations, photo calls and the annual Science Shop Students Awards, design and distribution of information leaflets and ENGAGE newsletter, and promotion of the Science Shop website • Undertaking research and constructing a framework for gathering data on public perceptions of the Science Shop, analysis of data and formulation of a report outlining the findings and putting forward recommendations for improvement and development--
Sports Advisor 6/2007 - 7/2012
Elvery's Sports, Dundalk, County Louth Ireland
Industry: Retail
Employed with Elverys Sports for over five years, I developed a passion for marketing brands and products. My responsibilities expanded and diversified throughout my time as Sports Advisor
• Main duties included effective brand management, meeting weekly sales targets set by management, engaging with customers to provide excellent service, handling of payment both cash & credit, and head of the footwear department at weekends • Other responsibilities included delivery & construction of keep-fit equipment, processing store deliveries, inter branch transfers & return of faulty products and dealing with customer dissatisfaction--

Saint Colman's College 9/2001 - 6/2008
Newry, Northern Ireland, United Kingdom
Degree: High School Or Below
Major:Business Studies, History, Religious Studies
I graduated from Saint Colman's College in 2008 with two A grades and B grade. I received an award from my school for achieving first in my year in Business Studies

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