Highlights:

Skills:Marketing

State Customer Marketing Manager 04/2015 - 08/2016
UNITED SPIRITS-A DIAGEO GROUP COMPANY, Mumbai, Maharashtra India
Industry: Beverages
Handling Gamut of marketing activities for United Spirits in the region of Thane and Raigad
o Have a yearly and monthly budgeting plan and execute various activities such as Project Visibility, Project Cheers & Project Jugalbandi across various channels. o Further plan & execute the roster of activities such as On Premise Promotion, planograming, Visibility & Switch promotions. o Designing and implementing various tertiary schemes such as CSM & WSM to help growth. o Recruiting, training & monitoring of 37 Activation Executives to ensure efficiency in sales operations and meeting of individual & group targets. o Coordinate and develop signage and retail production vendors that help in manufacturing and execution of various visibility units such as bottle glorifiers, wall units, Outdoor signage’s, bar accessories etc. Also identify various audit and manpower agencies to conduct retail activations and take market feedback. o Tracking of various trade marketing activities through regular market visits & coordinating with all stakeholders. Key Achievements • Led a powerful marketing drive that helped achieve profitability coupled with 1% increase in market share for F16 wherein competition struggled to maintain market share • Achieved activation executive growth rate of 35% over a state growth of 7%. • Created various landmark visibility elements such as shops signage and other display elements which helped exceed QDVP3 scoring beyond the targets--
Category Manager- BTL (Demand/Marketing Procurements) 05/2014 - 03/2015
DIAGEO INDIA PVT. LTD., Mumbai, Maharashtra India
Industry: Beverages
Responsible for handling marketing procurements on all India basis
o Execute BTL category strategies which will include : • Experiential Marketing – Execution of large format events & activations such as Johnnie Walker- The Journey, Smirnoff Experience, new Brand launches and other various activations at Hotels, Bar and Restaurants and Wine shops. • POS – Bringing in new ideas and innovation to POS by exploring and roping in competitive vendors to execute the production of various POS such as Wall units, Bottle Glorifies, In shop display elements, Outdoor signage’s, Bar accessories and further plan the deployment • Value Added Packaging – create & produce innovative packaging such as Gift with pack for all brands across the portfolio o Identify key supplier for the above strategies which would ensure production of excellent quality products, on time deliveries and value performance from all suppliers. o Ensure the procurement operating plan is delivered to the business along with timely execution of all marketing and commercial plans. o Negotiate with multiple vendors to get products at the best possible cost at the same time ensuring quality and delivery timelines. o Have a regular performance review sessions with the marketing vendors to analyze their performance and set the right expectations. o Ensure all governance and compliance processes are kept in excellent shape and up to date and ensure that all suppliers are Sedex compliant o Stakeholder management–Engage the Marketing and Customer Marketing team in daily operations and work towards the objectives of the stakeholders as well as that of the company. Key Achievements • Successful in new product launches- Smirnoff Ice and Smirnoff Black within a span of 3 months. • Conducted 2 major music events: Johnnie Walker- The Journey and Smirnoff Experience successfully. • Created various innovative POS and retail units that were not only unique but also cost effective. • Achieved a saving target of 4.99 cr vs 3.23 cr with 3 months spare for the year end.--
Marketing Manager 06/2008 - 05/2014
LG ELECTRONICS INDIA PVT.LTD, Mumbai, Maharashtra India
Industry: Consumer Durables
Handling 360 degree marketing for LG products in the region of mumbai.
o Handling a gamut of various customer marketing initiatives viz. exhibitions, store promotions, newspaper advertisements, and other promotional activities. o Budgeting and planning the yearly promo calendar that includes the consumer, trade, & other BTL activities. o Developing attractive display units, visibility elements and merchandise to make your brand highlight amongst competition. o Handle brand launches & cater to all the product’s promotions/ event related activities. o Assist in developing an effective event presence at major industry and category events and exhibitions. Credible for delivering measurable results in terms of leads, brand awareness, etc. o Co-ordination with vendors to develop communication in terms of newspaper advertisements, outdoor hoardings, store merchandising and other promotions. o Recruiting, training & monitoring the 140 Shop Sales Executive to ensure efficiency in sales operations and meeting of individual & group targets. o Handle a team of 12 merchandisers to deploy merchandise and POSM and execute planograming as per company policies Key Achievements • Received prestigious “Best Marketing Manager” award at the National level for paramount performance at LG. • Launched a record 15 exclusive LG brand shops that were one-of-its-kind within a span of 6 years.--
Customer Service Executive 06/2004 - 05/2006
BROEKMAN LOGISTICS INDIA PVT. LTD, Vasco, Goa India
Industry: Freigh Forwarding
Looked after customer service and operations department.
o Handling customer queries and providing them freight quotations for shipments, o Ensuring 100% resolution of complaints received by supervising functioning of processes, identifying areas for improvement and taking adequate steps to increase customer satisfaction level. o Coordinate with overseas agents for import/export activities and handle operations for each import and export activity.--

MES College of Arts & Commerce 06/2001 - 05/2004
Vasco, Goa, India
Degree: Bachelor's Degree
Major:Sales & Distribution, Labour Law, Advertising & PR
Completed my BBA in marketing.

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