Highlights:

Skills:

Goal:I am currently seeking opportunities in any field related to marketing, communications, advertising, or design based on my skillset, but in the future I want to work towards the creative marketing or brand strategy side of the industry.

Experiential Learning Marketing Intern 08/2024 - current
Freeman College of Management, Lewisburg, Pennsylvania United States
Industry: Marketing
Designed dynamic marketing materials for key initiatives, boosting student engagement by 20%. Created the Herd Mentorship Program newsletter and Freeman MEMO, driving a 15% increase in participation. Spearheaded creative strategy and content for internal and external communication platforms.
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Marketing Intern 06/2024 - 08/2024
L'Oreal, Karachi, Sindh Pakistan
Industry: Beauty
Developed and executed creative social media strategies for Garnier SkinActive, resulting in 30% increase in engagement. Worked with 150+ influencers to drive product launches leading to 10% boost in online sales. Conducted in-depth market research, identifying and addressing brand-consumer disconnects, shaping future campaigns. Designed E-commerce and social platform materials for L'Oreal Paris, Garnier SkinActive, and Maybelline New York.
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Marketing Intern 06/2023 - 08/2023
MaxMedia Ireland, Dublin, IE Ireland
Industry: Tourism Marketing
Created engaging content strategies for TikTok, Instagram, and LinkedIn, growing followers by 25%. Designed visually impactful promotional materials for Tourism Ireland, boosting website traffic by 15%. Collaborated closely with the content team to ensure adherence to brand guidelines in all marketing deliverables.
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Research Assistant 09/2023 - 05/2024
Bucknell Marketing Department, Lewisburg, Pennsylvania United States
Industry: Marketing
Conducted qualitative analysis through 176 yearbooks to investigate student belonging, providing data-driven insights. Utilized data coding and analysis techniques to support market research recommendations for university-wide initiatives.
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Research Assistant 01/2023 - 09/2023
Bucknell Humanities Department, Lewisburg, Pennsylvania United States
Industry: Humanities Research
Researched and developed a website on the authors, artists, and collaborators of 'The Heresies Project’. Developed a scholarly research database using Leaf and GitHub for efficient data retrieval. Collaborated with a multidisciplinary team of researchers ensuring consistency of the digitized content.
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Artist/Illustrator/Graphic Designer 01/2017 - current
Freelance, , United States
Industry: Design
Created bespoke design solutions for over 50 clients, delivering professional-quality logos, flyers, and brand elements. Expert in Adobe Illustrator, Photoshop, and InDesign; managed all aspects of client relationships to final delivery. Developed cohesive branding materials for small businesses, helping to solidify their visual identity and market presence.
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Bucknell University 08/2021 - current
Lewisburg, Pennsylvania, United States
Degree: Bachelor's Degree
Major:Markets, Innovation & Design and Art & Design
Minor:Religious Studies
Double majors in Markets, Innovation & Design and Art & Design. Graduating in May 2025

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