Highlights:

Skills:Focused on results, Management, Leadership

Radio presenter 06/2023 - current
CBN, Salvador, Bahia United States
In June 2023 I was invited to present a management and business program on CBN radio, AXÉ BUSINESS, sharing the bench with two more experts, one focused on branding and the other on people management, while I lead the discussion on management and business.
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Consultor 01/2023 - current
NOTEDAN, Salvador, Bahia Brazil
In 2023 I decided to resume my consulting projects with a focus on retail, where I also work on social networks, bringing knowledge, tools and good practices.
I have worked and still work with clients in the fashion and apparel industry, food industry, bars and restaurants, civil construction, equipment leasing, service delivery, building materials retail, electronics and furniture. As a consultant and self-employed, I wrote a book on management that is about to be released, where I had the honor of having as prefacer Cláudio Tomanini, professor at FGV and international lecturer, Gabriel Achabain, owner of a network of building materials in greater São Paulo, in addition to of comments by José Salibi Neto, founder of HSM and Vinícius Castro National Director of Tigre Tubes and Connections.--
General management 10/2021 - current
CEM Indústria e Comércio de Alimentos, Feira de Santana, Bahia Brazil
Industry: Food industry
Responsible for all departments and processes of the company, reporting directly to the owner.
Company active in the food industry, with annual revenues close to 80 million reais. Under my management, I have 223 employees and all departments, commercial, logistics, maintenance, production, tax, finance, etc. In the first year of management, we reached a reduction of 1.7 million reais in direct expenses at the base, with the improvement of functions related to production, preventive maintenance plan, organization of vehicle routes, various processes related to control and functionality. At the same time, we implemented an HR plan, valuing the workforce more and training it, as well as introducing a new recruitment plan in order to identify new talent. Continuously working on improvement plans and designing an expansion plan for a new factory yard and new markets to be explored within the state (Bahia).--
Executive Director 01/2012 - 09/2021
TOTAL MATERIAIS DE CONSTRUÇÃO, Lauro de Freitas, Bahia United States
Industry: Retail of construction
I was responsible for the operations and commercial department. Defining market positioning, structuring processes, budget management and establishment of objectives related to the strategic positioning of the company.
Development, structuring and management of teams. - Search and development of new businesses. - POS management, organization and layout definition, strategic application model focused on consumer perception, planning of activities and tasks aimed at the store floor and strategic positioning of teams. - Purchasing management; definition and control of indicators that facilitate the management of operations, product positioning, mix analysis and composition, brand positioning, control of bonuses, process improvement, management of work teams to improve productivity and optimize results. - Marketing; definition of strategic positioning, elaboration, coordination and management of POS actions, branding, campaigns, sales actions, as well as planning and control activities. - Planning, control and execution, definition of company objectives, alignment with teams, leadership process, resource management, process improvement, alignment between sectors, brand positioning, customer business strategy, relationship chain, structure organization, indicators and elements of management and control. Note: The company joined the DISENSA franchise of the LAFARGE HOLCIM group during the period from November 2018 to November 2020, where it returned to operating under the TOTAL brand, however, with a new brand positioning.--
Commercial Management 01/2008 - 12/2011
TOTAL MATERIAIS DE CONSTRUÇÃO, LAURO DE FREITAS, Bahia Brazil
Industry: Retail of construction
Management of store routines, team building, tactical idealization of actions directed to the result.
Customer service, visit to works and prospection of new business. Monitoring of indicators, focus on increasing revenue, margins, average ticket and cost reduction. Sell-in and sell-out actions, organization of POS and promotional actions, control of the logistics of delivery of materials, organization and control of inventories.--
Construction Sales Executive 01/2005 - 12/2007
TOTAL MATERIAIS DE CONSTRUÇÃO, LAURO DE FREITAS, Bahia Brazil
Industry: Retail of construction
Mapping of works in the capital and metropolitan region, negotiation in sales, portfolio presentation, potential of clients in portfolio, control of budgets and visit to customers.
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