Highlights:

Skills:Leadership, Project Management, Communication, Organizational Behavior, Strategic Thinking, Branding, Creative Problem Solving, Public Speaking, Emotional Intelligence, Adaptability, Team Work, Goal Setting, Decision-Making, Customer Service, Microsoft Office

Human Resources Ops Assoc Analyst 11/2022 - 06/2024
Pepsico, Monterrey, Nuevo Leon Mexico
I was an expert in ERP Systems Management, proficient in SAP Concur for accurate financial data handling. I had experience in Benefits Project Coordination, ensuring alignment with strategic goals. I provided strategic advice to senior HR leaders based on data analysis. I managed Training Logistics, from scheduling to execution, enhancing professional development programs.
Enterprise resource planning (ERP) Systems Management: Expert in loading and maintaining databases in SAP Concur, ensuring accuracy and availability of financial and expense information. Benefits Project Coordination: Responsible for the planning and follow-up of meetings for employee benefits projects, ensuring alignment with strategic objectives and continuous improvement of employee welfare. Executive Advisory: I provide strategic advice to the Chief Human Resources Officer, HR Ops Latam Director, HR Ops Director, HR Learning Sr Director, and TR Director, based on data analysis and industry best practices to support decision-making. Training Logistics: I manage the logistics of courses and training, from scheduling to execution, coordinating resources, and ensuring the effectiveness of professional development programs.--
International Relations Advisor 05/2022 - current
VVALNER, Monterrey, Nuevo Leon Mexico
**Summary:** I analyze business models to identify strategic opportunities and challenges, enhancing performance and sustainability. I manage strategic communication with authorities, organizations, and media, ensuring effective representation. I foster inter-institutional collaborations to amplify project impact. I advise on culture and public relations for positive image and reputation management. I critique public policies, contributing to informed debates. I evaluate international cooperation programs, assessing their effectiveness and suggesting improvements.
Business Model Analysis and Interpretation: Expert in the evaluation and understanding of diverse business models, identifying strategic opportunities and challenges to maximize the performance and sustainability of business initiatives. Strategic Communication: I manage communication with government authorities, civil organizations, and the media, ensuring effective and consistent representation of the company's interests and objectives. Promotion of Inter-institutional Collaboration: I promote and develop strategic collaborations with various institutions, strengthening networks and alliances that enhance the impact of our projects and programs. Culture and Public Relations Advisory: I provide specialized advice on culture and public relations issues, supporting the organization in the creation and maintenance of a positive public image and reputation management. Public Policy Commentary and Criticism: I provide critical analysis and commentary on public policies and relevant events, contributing to informed debate and evidence-based recommendations. Evaluation of International Cooperation Programs: I conduct comprehensive evaluations of international cooperation programs and projects, measuring their effectiveness and alignment with strategic objectives, and proposing improvements to maximize their impact.--
Marketing and Founder 06/2020 - 10/2022
Boob Tape Mexico, Monterrey, Nuevo Leon Mexico
As a Marketing and Founder, I managed retail logistics for efficient supply chain and customer satisfaction. I developed a successful wholesale sales program across Mexico, expanding our sales network. I created and executed marketing strategies based on the 4 P's, optimized product positioning, pricing, and promotions. I conducted market research to drive targeted campaigns, led corporate branding on our website and social media, and oversaw sales and after-sales service, enhancing customer support and loyalty.
Retail Logistics: I managed retail logistics, ensuring an efficient supply chain and timely delivery to our individual customers, maintaining high levels of satisfaction and loyalty. Creator of the Wholesale Sales Program: I developed and implemented a successful wholesale sales program throughout Mexico, establishing business relationships with key distributors and expanding our sales network to reach new markets. The 4 P's of Marketing (Price, Product, Place, Promotion): I designed and executed comprehensive marketing strategies based on the 4 P's, optimizing the positioning of our products in the market, establishing competitive pricing, selecting effective distribution channels and promoting our offerings through creative campaigns. Market Research and Marketing Campaigns: Conducted detailed market research to identify consumer trends and needs, developing targeted marketing campaigns that increased our visibility and market share. Corporate Website and Social Media Branding: I led the corporate branding strategy, ensuring a coherent and attractive brand image on our website and social media, which strengthened our identity and connection with our target audience. Sales and After-Sales Service: I managed the sales and after-sales service, providing exceptional support to our customers and resolving any incident, which contributed to building a loyal and satisfied customer base.--
Marketing & Sales Mannager 01/2020 - 11/2022
Psicología Integral en Línea, Monterrey, Nuevo Leon Mexico
As a Marketing and Sales Strategist, I was responsible for designing and executing integrated marketing and sales campaigns to boost visibility and demand for psychotherapy services. I built and maintained strategic partnerships, oversaw the creation and approval of marketing materials, and used analytics to measure and optimize campaign performance. I conducted consumer behavior analysis to inform strategies, managed the implementation of marketing plans, and represented the sales and marketing team in strategic meetings to ensure alignment with corporate objectives.
Strategy Development and Campaign Planning: Responsible for designing and executing marketing and sales strategies, including planning integrated campaigns that increase visibility and demand for our psychotherapy services and workshops. Building Sustainable Relationships and Partnerships: I establish and maintain strategic relationships with key partners and stakeholders, fostering collaborations that expand our reach and strengthen our service offerings. Marketing and Sales Material Oversight and Approval: I lead the creation and review of all marketing and sales materials, ensuring they reflect our mission and values, and are consistent with our brand strategies. Campaign Performance Measurement: I implement analytics and metrics to evaluate the performance of our marketing and sales campaigns, using data to optimize strategies and maximize ROI. Consumer Behavior Analysis: I conduct market research and consumer behavior analysis to identify trends, needs and opportunities, which informs our strategic and tactical decisions. Marketing and Sales Strategy Execution: I lead the operational implementation of our marketing and sales strategies, coordinating teams and resources to ensure effective execution aligned with our business objectives. Sales and Marketing Team Representation: I act as the main representative of the sales and marketing team, participating in strategic meetings and collaborating with other departments to align efforts and achieve corporate objectives.--
Maketing & Sales Mannager Trainee 08/2018 - 01/2020
Psicología Integral en Línea, Monterrey, Nuevo Leon United States
As a Marketing and Sales Mannager Trainee, I was responsible for designing and executing integrated marketing and sales campaigns to boost visibility and demand for psychotherapy services. I built and maintained strategic partnerships, oversaw the creation and approval of marketing materials, and used analytics to measure and optimize campaign performance. I conducted consumer behavior analysis to inform strategies, managed the implementation of marketing plans, and represented the sales and marketing team in strategic meetings to ensure alignment with corporate objectives.
E-mail Marketing: I design and execute effective e-mail marketing campaigns, segmenting audiences and creating engaging content that increases conversion and user engagement with our psychotherapy services and workshops. Marketing Campaigns: I participate in the planning and execution of multi-channel marketing campaigns, collaborating with the team to ensure strategies align with our growth and expansion objectives. Community Management: I manage and moderate our communities on social media and digital platforms, encouraging active participation and building strong relationships with our followers and customers. Content Idea Management: I develop and manage creative content ideas, collaborating with the team to generate materials that resonate with our audience and promote our services effectively. Content Writing: I create and edit persuasive, high-quality content for blogs, emails, social media and other channels, ensuring that messages are consistent with our brand voice and marketing objectives. Training and Conferences: I participate in the organization and logistics of training and conferences, assisting in the creation of materials and coordination of events that enhance the training and knowledge of our team and our clients.--

City University of Seattle 08/2017 - 06/2022
Seattle, Washinton , United States
Degree: Bachelor's Degree
Major:Bachelor in Scienceof Business Administration
Cum Laude (graduated with honors) - GPA 3.7 / 4.0 The Bachelor of Science in Business Administration program at City University of Seattle is designed to develop me into a highly competent analytical thinker, decision maker, and problem solver who can effectively navigate and operate within this shifting business world, which is volatile, uncertain, complex, and ambiguous. This Bachelor of Science in Business Administration is one of the first of its kind to offer core artificial intelligence courses customized for business students.

Login to view resume: Resume - Valeria Rosas - Marketing, Sales, Public Realtionships, and Human Resources