Highlights:

Skills:

Marketing Manager 09/2022 - current
AdvanceQuip Ltd, Auckland, New Zealand
Led marketing and communication strategies for three companies under the guidance of directors, developing and executing diverse campaigns across print, online, tradeshows, and social media. Oversaw marketing and communication strategies, including market research, optimization of promotions, and negotiation of media contracts within budget constraints. Used AI tools (ChatGPT, Midjourney) to improve marketing strategy and content. Maintained consistent branding across all channels, managing brands like Case, ASV, Astra, among others.
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Marketing Manager 07/2021 - 09/2022
Active Safety Ltd, Auckland, New Zealand
Managed marketing across physical stores, e-commerce, websites, and social media, including a B2B representative network. Created marketing content and sales collateral. Conducted market research, executed newsletters, and strategized brand positioning and marketing strategies, in collaboration with stakeholders, agencies, and contractors.
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arketing and Communications Manager 01/2020 - 07/2021
AWS Legal, Invercargill, Southland New Zealand
Developed and executed the firm’s marketing strategy, overseeing internal and external communications, and management of various platforms. Carried out market analysis, client surveys, staff feedback collection, and presented regular marketing reports to the board. Orchestrated email campaigns, social media engagement, website management, and advertising. Curated content for press releases, publications, and marketing collateral. Facilitated staff comprehension of marketing tactics via playbooks, and workshops.
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Digital Marketing Manager 06/2018 - 01/2020
Porter Group, Hamiton, Waikato New Zealand
Managed Digital Marketing across NZ, AU, USA, and Pacific Islands, administering multiple websites, email marketing (Mailchimp), advertising in industry media, Google Ads, and others. Managed social media accounts, including eight Facebook and Instagram profiles, two LinkedIn pages, one YouTube account and 50+ Google My Business Locations. Created content for TV displays and advertisements, Including video productions. Designed and managed the in-house quarterly magazine “Porter Press”.
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Marketing and Public Relations Consultant 01/2016 - 06/2018
Road and Sport Harley-Davidson, Hamilton, New Zealand
I worked on all aspects of marketing, from market research, idea generation, campaign development, the creation of different marketing materials, and campaign implementation to retail execution and campaign analysis. Other responsibilities included social media management, brand/corporate identity management, marketing budget, event management, competition analysis, writing and proofreading creative copy, website maintenance, data analytics, updating databases and using a CRM system.
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Manipal University 08/2011 - 06/2014
Bangalore, Karnataka, India
Degree: Bachelor's Degree
Major:Journalism and Mass Communication Studies,
Bachelor’s Degree in Journalism and Mass Communication Studies,

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