Highlights:1. Utilized advanced analytical tools to implement post-campaign reporting, improving customer response by 12%, and formulated a successful private-label skincare marketing strategy at The Foschini Group. 2. Initiated impactful social impact programs, including a CIS initiative raising $20,000 for gender-based violence victims in South Africa 3. Developed and executed a social media strategy at The Foschini Group, resulting in a 10K follower growth on Instagram. 4. Implemented a data-driven marketing strategy at Shoprite Group, leading to a 10% increase in sales through on-budget television advertising and a 20% growth with combo product offerings. 5. Executed the Shoprite Hustle Program, providing financial aid, laptops, and business courses worth $1200 to 20 small businesses affected by COVID-19. 6. Co-founder and Head of Educational Programs & Marketing Manager at Help A Girl Organization, involved in distributing pads to schools and initiating programs supporting education in impoverished areas. 7. Applied consulting expertise in a 4-month project, contributing to a digital marketing strategy for a mobile coffee company with a projected 7% increase in sales.

Skills:Tableau, Verbal & Written Communication, Digital Marketing, Presentation, Multitasking, Ms Office Suit (Excel, PowerPoint & Word), Project Management, Organization, Prioritizing, PowerBI, SQL, Critical Thinking, Analytical Skills, Reporting, Collaborative, Positive attitude, Solution-driven, Learning mindset

Goal:My career goal is to work as a marketing analyst, or brand manager or hold a marketing strategy role. I want to leverage my strong analytical skills and creative mindset. I aim to contribute to the success of dynamic marketing campaigns by utilizing data-driven insights to make informed decisions. I aspire to play an important role in enhancing brand visibility, driving customer engagement, and ultimately, maximizing return on investment. With a passion for staying abreast of industry trends and consumer behavior, I am committed to implementing innovative strategies that elevate brand presence in the market. Through continuous learning and collaboration, I seek to make meaningful contributions to the overall success and growth of the organizations I work with while fostering a positive and collaborative work environment.

Interview Coach 08/2023 - current
University of Illinois Urbana-Champaign, Champaign, IL United States
Industry: Career Services
As an Interview Preparation Coach, I guide 10+ students and professionals weekly through the interview process for graduate school, internships, and full-time jobs. Additionally, I offer constructive feedback on over two graduate/job personal statements each week.
--
Marketing Coordinator 12/2021 - 07/2023
The Foschini Group, Cape Town, Western Cape South Africa
Industry: Fashion & Beauty
As Marketing Coordinator, I leveraged advanced analytics for post-campaign reporting, increasing customer response by 12%. Formulated a top 3 performing private-label skincare strategy contributing to overall sales growth. Initiated a successful CIS program, raising $20,000 for gender-based violence victims. Implemented a dynamic social media strategy, growing Instagram followers by 10K, contributing to overall brand success.
•Conceptualized, created, and executed omnichannel marketing campaigns in alignment with Foschini's goals and strategic plans. •Responsively managed customer queries through email and social media, ensuring a seamless and positive customer experience. •Collaborated closely with the team leader to enhance the brand's services, contributing to elevated customer satisfaction. •Worked with the buying team to understand product strategy and provide support for overall objectives. •Generated ad hoc in-store artwork for last-minute offers, showcasing flexibility and creativity in marketing initiatives. •Developed and delivered monthly marketing communication presentations, keeping the business informed about ongoing and upcoming activities. •Conducted thorough research and reported on domestic and international fashion and beauty brand marketing activities during international holidays, sharing valuable insights. •Compiled post-campaign reports, extracting key insights to inform future campaigns and enhance marketing effectiveness. •Coordinated brand and marketing calendars to ensure the seamless execution of various initiatives and campaigns. •Assisted the Marketing Manager in coordinating daily head office outputs, contributing to the smooth operation of marketing functions. •Managed and coordinated product requests for magazines, online opportunities, and other outlets, facilitating effective product placements. •Orchestrated the coordination of all productions for campaigns, ensuring efficient and effective execution. •Coordinated merchandise and styling requests internally and externally, fostering collaboration with influencers. •Planned and executed all Foschini in-store and online events, contributing to brand visibility and engagement. •Coordinated internal communication plans to promote the brand effectively within the organization. •Assisted in external communication, PR, and media plans, contributing to a cohesive and impactful brand image. •Managed PR packs, seeding strategy, and influencer search, enhancing brand visibility and engagement. •Developed creative concepts in collaboration with the brand team, contributing to innovative marketing strategies. •Effectively planned and coordinated events both online and offline, ensuring a successful and impactful brand presence. •Organized Corporate Social Investment (CSI) initiatives aligned with brand values and mission, making a positive impact on the community.--
Marketing Campaign Manager 02/2019 - 11/2021
Shoprite Group of Companies, Cape Town, Western Cape South Africa
Industry: FMCG
I drove impactful strategies, executing on-budget television advertising that resulted in a remarkable 10% sales increase. Introducing combo product offerings led to a substantial 20% sales growth in the first year. With a keen eye for financial management, I oversaw budgets and approved invoices up to $6000. Furthermore, I spearheaded the Shoprite Hustle Program, injecting $3000, providing laptops, and offering $1200 worth of business courses to 20 small businesses affected by COVID-19, showcasing a commitment to social responsibility and community support.
•Managed and drove brand exposure across appropriate media channels. •Executed, managed, and measured pipeline campaign activities, including preparing pitches, running campaigns, and tracking revenue against targets. •Managed the queue of projects assigned to the marketing team. •Scheduled and tracked the status and progress of each creative project until completion. •Coordinated product shoots and briefs to relevant stakeholders. •Supported the creative team by keeping jobs on schedule and prioritizing urgent tasks. •Generated weekly and monthly performance reports to evaluate the effectiveness of marketing initiatives. •Effectively coordinated the marketing calendar across all channels for the seamless execution of initiatives and campaigns. •Formulated briefs and oversaw the work of internal and external agencies, including designers, animators, and printers. •Spearheaded exciting and effective campaigns through collaborative efforts with agencies. •Managed the annual budget for the brand, ensuring financial accountability. •Reported on any over or underspend, providing insights for future budgeting decisions. •Assisted the brand manager and strategy team with strategy formulation and contributed to new business development initiatives. •Built positive relations between internal teams and external stakeholders to foster collaboration and achieve common goals.--

Stellenbosch University 01/2014 - 12/2017
Stellenbosch, Western Cape, South Africa
Degree: Bachelor's Degree
Major:International Relations
Minor:Political Science
Majored in International Relations, focusing on diplomatic relations between China, Africa, and the United States. Minored in Political Science and History. Took German language for 2 years, earning basic speaking and reading abilities. Focused on decision-making and value systems. Enhanced writing skills through extensive essay writing and honed presentation abilities in political science debates.

Sinesipo