Highlights:

Skills:brand strategy, integrated marketing, consumer insights, Campaign Management, Omnichannel Marketing, Creative Collaboration, Content Strategy, Analytics, Data driven, problem solving, cross-functional leadership, project management, marketing, budgeting, content creation, Adobe creative suite, photoshop, illustrator, social media marketing, crm, go-to market strategy

Marketing Director 05/2022 - current
T HENRI, Boca Raton, Florida United States
Industry: Fashion
Develop and execute successful integrated marketing plans in an entrepreneurial, fast-paced environment based on comprehensive market research, analyzing data, and preparing reports to identify strategic opportunities for driving market expansion and enhancing brand recognition within the luxury eyewear industry.
• Led strategic initiatives to drive business growth, including devising a sales strategy to compensate for a production delay before the largest tradeshow of the year. Orchestrated a new product mix between existing inventory and presales, resulting in a 154% increase in projected sales and expanded market demographics. • Achieved increase in sales by strategically optimizing tradeshow budget allocation through negotiation and clear alignment with business needs such as prime location, booth layout, and meeting spaces. Collaborated effectively with event vendors, internal teams, and third-party agencies to exceed expectations. • Established a comprehensive brand identity for T HENRI, moving beyond a mere logo by defining brand guidelines and parameters. Translated these guidelines into internal marketing materials and conducted training sessions to ensure all stakeholders understood the brand's DNA and accurately implemented the provided assets. This effort resulted in seamless brand communication across all consumer touchpoints throughout the consumer journey process, leading to increased brand recognition and relevant positioning. • Elevated brand recognition and interest, positioning T HENRI as a top-tier luxury competitor comparable to heritage brands by implementing targeted event marketing tactics. These included finding the right tradeshows based on market research, appropriate positioning and booth placement, implementation of luxurious visual elements, and cohesive brand representation in experiential marketing spaces. This initiative expanded wholesale accounts globally from 60 to 170+ capturing market share from already established brands. • Utilized marketing insights and research to uncover new product development opportunities. Identified strategic collaboration opportunities, including partnering with a high-fashion atelier in Italy to create exclusive frames launching in Fall 2024. Leveraged shared target audiences to drive growth and market expansion.--
Marketing Manager 08/2016 - 04/2022
Excell Auto Group, Boca Raton, Florida United States
Industry: Automotive
As the Marketing Manager at Excell Auto Group, my goal was to create an optimal marketing plan based on data and experience to achieve Excell's three main goals: Brand awareness, lead generation, and customer retention.
• Strengthened customer loyalty through strategic partnerships and sponsorship agreements, fostering a deep connection between customers and the brand values. Led a collaboration with Pitbull to design a custom Karma Automotive vehicle, the Mr. 305 Edition, for donation to the Barrett Jackson Charity Car Auction Event, raising $700,000 for charity and generating significant brand visibility, positive publicity, and community impact aligned with the brand ethos. • Enhanced community brand awareness by curating a diverse calendar of 40+ events, including car shows, trade shows, race nights, and charity events, meticulously tailored to resonate with the business's target audience, effectively fostering stronger connections and engagement within the community. • Created and implemented targeted promotional offers, informed by metrics derived from sales and marketing reports, as well as feedback tracked through meetings, communications, and the CRM system. This led to the creation of the Buy-Back guaranteed program, resulting in an increase in customer retention and acquisition, with a 250% increase in average vehicle purchases per customer over their lifetime. • Developed and maintained strong relationships with vendors, agencies, and advertising representatives. Overseeing the end-to-end process of traditional and online media buys, including development, negotiation, implementation, tracking, and optimization. Leveraging these connections to secure the cover feature of the DuPont Registry Magazine in March of 2020.--
Marketing Assistant 06/2015 - 04/2016
University of West Florida, Pensacola, Florida United States
• Specialized in graphic design, social media marketing, and campaign strategy to promote various programs and initiatives. • Managed multiple projects simultaneously and met tight deadlines, ensuring the successful execution of marketing initiatives.
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Darton State College 08/2012 - 05/2014
Albany, Georgia, United States
Degree: Associate's Degree
Major:Art
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