Highlights:

Skills:

Marketing Research Analyst 12/2024 - current
SF Twin Boys Corp., San Francisco, CA United States
Industry: Construction
- Collaborate with the SF Twin Boys Corp Customer Experience team to gather and analyze customer feedback, testimonials, and reviews - Edited and optimized website portfolio to attract clients and customers by implementing strategic content updates and design improvements
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Business Development Staff 11/2023 - 11/2024
PT. Sawit Sumbermas Sarana Tbk, Central Jakarta, United States
Industry: Plantation
- Worked collaboratively with a team on three site visits for government-offered projects, identifying critical issues that collectively saved the company from 500 billion rupiah in failed investments - Collaborated with a team to conduct two market research projects evaluating diversification opportunities beyond palm oil. Contributed insights that led to the strategic decision to decline expansion due to late market entry, avoiding financial risks estimated at approximately 800 billion rupiah
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Digital Assistant 07/2022 - 07/2023
Saks Fifth Avenue, San Francisco, CA United States
Industry: Fashion Retail
Increased higher following on social media (Instagram) by performing high level analytics that resulted in 250% higher customer followings • Attained higher customer interactions and positive feedbacks through in-house company tools that resulted in 1000% increase in customer purchase • Achieved time efficiency by 35% through the utilization of itemized sorting that resulted in lower budget efficacy
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Social Media Assistant 06/2019 - 09/2020
PT. Sembilan Ohm Sembilan/SOSCO,, Central Jakarta, Indonesia
Industry: Fashion Retail
- Organized 3 Instagram accounts by designing the content, creating the captions, and updating its feed and story daily (@melissashoes_id, @melissashoes_vn, and @superga_id); created the monthly usage reports - Executed and designed the content and captions for 16 online sales programs through its website, Mailchimp, and social media accounts (Instagram and Facebook) - Assisted in 3 main campaign photoshoots for the Fall/Winter 2019, Spring/Summer 2020, and Fall/Winter 2020 collections by writing the interview questions and behind the scenes content
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Online Content Administrator 04/2018 - 04/2019
PT. Sembilan Ohm Sembilan/SOSCO, Central Jakarta, Indonesia
Industry: Fashion Retail
- Managed daily customer order emails and prepared detailed sales reports for company owners and the director - Managed social media platforms (Instagram, Facebook, Mailchimp) and the Melissa website (Melissa.co.id) by creating content, updating features, and addressing customer inquiries via various channels.
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University of San Francisco 08/2020 - 05/2022
San Francisco, CA, United States
Degree: Master's Degree
Major:Professional Communication; Strategic Communication Concentration
- Focused on strategic communication principles, including messaging strategies, audience analysis, and media relations. - Gained expertise in crafting effective communication campaigns tailored to diverse audiences and industries. - Developed advanced skills in research, digital media, and professional writing for organizational and marketing contexts.

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