Highlights:

Skills:brand manager, product manager, brand manager, retail marketing

Retail Brand Manager 11/2021 - current
McDonald's, , Italy
Product manager McCafé
Responsible for the relaunch project of McCafé: new brand positioning and identity, new ATL and BTL: campaign with TV spot, online, digital and OOH, instore (POP). Responsible for McCafé portfolio: research and innovation development for all products categories: continuative, seasonal, occasions and holidays. Responsible for drawing up and executing brand and promotional campaigns: loyalty, drive to store. Owner of budget for McCafé and assigned products.. Responsible for qualitative/quantitative analyses: insights and business results sharing for strategic and decision making process. Project Manager for McCafé plans, processes and timings, in strong collaboration with all stakeholders: internal and crossfunctional (marketing, operations, supply chain) and external (creative and media agencies, other partners)--

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