Highlights:One of my career highlights was significantly improving SEO rankings and website traffic, leading to a 55% increase in new organic website users within six months. Additionally, I successfully led the external communication strategy for a design agency, improving its Google ranking from page 5 to the 2nd position on page 1. I published over 70 industry-related articles and created a podcast initiative, including the content strategy. Beyond these metrics, working in international environments and abroad has been incredibly enriching. My intercultural perspective and experience allowed me to navigate diverse markets effectively, making the entire process not just a professional achievement but a deeply rewarding personal highlight.

Skills:Content Marketing, Communication Strategies, Intercultural Communication, Social Media Management, Graphic Design, Videography, SEO Strategy

Goal:I am dedicated to leveraging my passion for communication and my expertise to contribute to the success of an organization with an inspiring and relatable mission. My goal is to find a dynamic and engaging workplace where I can continually grow and advance my skills while working alongside a fun and dedicated team. I seek a career that excites me each day, where I can make meaningful contributions and drive positive impact.

Honor:1. Valedictorian at my Master Program 2023 2. Outstanding Research Award at HPU’s Capstone Symposium for my Master’s Thesis; 3. Light-Up-the-Night Recognition 2022 for my position as Digital Content Creator at HPU; 4. DAAD Scholarship for Graduate Students (full sponsorship of my Master’s degree at HPU);

Marketing and Communications Coordinator 09/2023 - 06/2034
Hawai'i Foodbank, Honolulu, United States
Industry: Nonprofit
- Digital marketing and social media management - Creative content development (videos, graphics) revamped the entire social media strategy including, objectives, tactics and creative deliverables - Conducted comprehensive webpage analysis, designed an SEO strategy from the ground up Increase website users by 55%
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Digital Content Creator 01/2022 - 03/2023
Hawai'i Pacific University, Honolulu, United States
Industry: Higher Education
- Spearheaded print and digital content development - Collaboration with external relations to drive fundraising efforts for the alumni department
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Social Media Coordinator (Volunteering) 07/2020 - 08/2021
Surfrider Foundation Germany, remote, Germany
Industry: Nonprofit
- Content creation to build awareness on ocean pollution and create advocacy - Development and maintenance of a content creation calendar
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Content Marketer 09/2019 - 07/2021
Cleverclip, remote, Switzerland
Industry: Media
- Content Strategy and management including SEO, blog writing, copywriting and email marketing - Social media management including posting, community management and paid campaigns - Publication of 70 + SEO based blog articles and guest articles for, for example, HR Today, Blog2Social, OnlineMarketing.de and Jobcloud - Google ranking improvement from page 4 to the second position in search results - Development and launch of company’s podcast initiative including scriptwriting & speaker recruiting
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Social Media and Influencer Relationship Management (Internship) 05/2019 - 09/2919
Swox Surf Protection, Munich and remote, Germany
Industry: Lifestyle
- Social media strategy development and management - Influencer marketing strategy including budget management and influencer relationship building with nano, micro and selected macro influencers; Coordination, training, and leadership to a team of two additional Influencer relationship interns
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Camp Manager 11/2018 - 05/2019
Kimasurf Bali, Bali, Indonesia
Industry: Hospitality
- Operation management of the resort and team leadership - Social media coordination of the resort + of two subsidiaries - Guest relations, including prominent influencers such as @mariefeandjakesnow and @chiarabransi
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PR and Social Media Coordinator (Volunteering) 03/2015 - 02/2016
AFS Intercultural Programs, Berlin, Germany
- Content creation with a focus on videos - Community Engagement
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Sales Advisor 05/2014 - 02/2017
&other Stories, Berlin, Germany
Industry: Fashion Retailing
-Customer Service and add-on selling - Junior member in charge of the jewelry department
Break from 11/2015 until 10/2017 due to my exchange semester abroad.--

Berlin School of Economics and Law 04/2014 - 10/2018
Berlin , , Germany
Degree: Bachelor's Degree
Major:International Business Management
- program entirely in English - 3 semester abroad: South Korea, New York City, Honolulu - specialization in marketing

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