Highlights:"Successfully led a multi-channel admissions and marketing strategy that increased student enrollment by 25% over three years, enhanced brand visibility through targeted digital campaigns, and improved parent engagement through streamlined communication strategies. Spearheaded the implementation of data-driven decision-making, resulting in higher retention rates and optimized recruitment efforts, ultimately strengthening the institution’s reputation and financial sustainability."

Skills:Admissions, Sales, Enrolments, marketing

Goal:"To leverage data-driven marketing strategies and innovative admission processes to enhance student enrollment, strengthen institutional branding, and foster meaningful connections with prospective families. By optimizing recruitment efforts, improving retention rates, and implementing cutting-edge marketing initiatives, my goal is to contribute to the long-term success and growth of the institution."

Director Admissions and marketing 04/2020 - current
Nord Anglia Education Services, , India
A seasoned marketing communications professional with 20 years of experience in brand communication, strategy, planning, and management. Skilled in both mainline and digital marketing, with a deep understanding of developing marketing strategies that align with business objectives. Currently leading admissions and marketing efforts for Oakridge International School (Nord Anglia Education) as part of a global school network. Adept at driving parent experience, retention, and business growth through strategic planning and process improvement.
• Parent Experience Journey: Implemented the Parent Experience Journey to enhance school engagement and satisfaction. • Admissions: Led the Admissions team to achieve annual enrolment targets through strategic guidance and support. • Reporting and Data Analysis: Developed a team to maintain accurate data in school systems, supporting responsive decision-making and accurate enrolment forecasting. • Marketing and Communications: Directed the Marketing & Communications team to create and implement effective strategies that meet the needs of stakeholders, ensuring timely, relevant, and engaging school messaging. • Strategic Planning: Spearheaded lead generation (EVA) and marketing outreach programs to boost student admissions. • Retention & Growth: Responsible for driving retention and growth of student Full-Time Equivalents (FTEs) by developing and executing strategic marketing plans. • Team Management: Led and motivated the admissions and marketing teams to improve admissions conversions through retention, coaching, and team development. • Senior Leadership: Served as a key member of the School Senior Leadership Team, contributing to school strategy and acting as an ambassador through external outreach.--

YMCA 07/2003 - 06/2004
, , India
Degree: Professional Degree
Major:Advertising and Marketing
Post graduate diploma in advertsing and marketingf

Nancy Kurian