Highlights:As a Digital Marketing and E-commerce Manager i was responsible for overseeing and developing online marketing strategies, managing e-commerce platforms, and driving online sales growth. i worked with various digital channels, including social media, email marketing, SEO, PPC, and content marketing, I enhanced brand visibility and customer engagement. i have a blend of creative and analytical skills to optimize marketing campaigns and improve the overall user experience on e-commerce sites.

Skills:branding, digital marketing, scrum, operations

Goal:To establish myself as a thought leader in the digital marketing and e-commerce industry

Certification:bachelor degree Management Information system Customer Centricity and Customer Care Online Business Experts Data-Driven Marketing Experts Foundations of Product Management Essentials for Product Management Professional Diploma in Digital Marketing Six Sigma Yellow Belt Online Business Analysis

Honor:Employee of the year at Samsung electronics

Digital Product Manager 4/2024 - current
Cubes Platform Inc., Amman, Amman Jordan
Industry: IT
Develop and communicate a clear product vision and strategy that aligns with the company’s goals and market needs. Create and maintain a product roadmap that outlines the development and release schedule of product features.
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Head of Digital Operations 3/2023 - 4/2024
Dark Twist for Digital Services, Amman, Amman Jordan
Industry: Agency
Serving clients in their digital operations
Develop and execute comprehensive digital strategies for clients. This includes setting goals, defining key performance indicators (KPIs), and ensuring alignment with their overall business strategies. Lead and manage a team of digital professionals, including digital marketers, web developers, data analysts, and other specialists. Oversee all digital marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Ensure that digital marketing campaigns are effective and aligned with the client's overall strategies. Manage e-commerce operations for clients, including online sales, inventory management, and customer experience. Develop and manage the digital operations budget for clients, allocating resources effectively to achieve the best results within budget constraints. Focus on improving the user experience across digital touchpoints, including websites and apps for clients. Analyze and optimize the customer journey to increase conversion rates and customer satisfaction.--
Head of Digital Operations 1/2020 - 1/2023
Digital Planet for Digital Services, Amman, Amman Jordan
Industry: Marketing
Serving clients in their digital transformation
Lead and manage a team of digital professionals, including digital marketers, web developers, data analysts, and other specialists. Build, plan, and implement the overall digital marketing and sales strategies for the agency clients. Manage the strategy for the agency clients and follow up on results Vs ROI & and KPI. Manage client's e-Commerce operations (Sales, Delivery, and customer services) Prepare and manage the digital marketing budget for each client. Research competition, investigate benchmarks, and provide suggestions for improvement of agency clients.--
Regional e-Commerce Manager 5/2017 - 8/2020
Samsung Electronics, Amman, Amman Jordan
Industry: Retail
Building Samsung digital presence
Develop and implement a comprehensive e-commerce strategy that aligns with the organization's overall business objectives. This includes setting goals, identifying target markets, and defining key performance indicators (KPIs). Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume and profit for existing and new products. Oversee the design, functionality, and performance of the e-Commerce websites. Ensure that the websites are user-friendly, responsive, and optimized for search engines (SEO). Manage the online product catalog, including product descriptions, pricing, and availability. Maintain accurate inventory levels to prevent overstock or out-of-stock situations. Implement inventory control measures to optimize stock levels. Oversee online payment systems, including payment gateways, to ensure smooth and secure transactions. Implement strategies to improve the conversion rate by analyzing user behavior, A/B testing, and making data-driven improvements. Stay informed about market trends and competitor activities to identify opportunities and threats in the e-commerce landscape. Collaborate with third-party vendors and partners, such as payment processors, shipping carriers, and technology providers, to ensure smooth operations. Develop and manage the e-commerce budget, and P&L, allocating resources effectively to support growth and profitability.--
Online Sales & Marketing Expert 4/2016 - 5/2017
Orange, Amman, Amman Jordan
Industry: Telecommunications
building orange digital presence
Lead and manage a team of digital professionals, including digital marketers, web developers, data analysts, and other specialists. Plan the Sales and marketing roadmap for campaigns and Projects. Collaborate with third-party vendors and partners and other internal Stockholders. Plan and execute all web, SEO/SEM, marketing database (CRM), email, social media, and display advertising campaigns. Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs). Manage the annual e-commerce P&L, budget and financial performance. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points (Digital Omni-Channels).--
Head of Category 1/2012 - 1/2016
Markavip.com, Amman, Amman Jordan
Industry: Retail and Ecommerce
responsible for online category
Lead and manage a team of managers, officers, Buyers, Supply Chain, QA’s, and Content editors. Determine annual unit and gross-profit plans by implementing marketing strategies, and analyzing trends and results. Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. Maintaining sales volume, product mix, and selling price by keeping up-to-date with supply and demand, changing trends, economic indicators, and competitors. Planning, monitoring, and appraising job results, contributing to team effort by accomplishing related results as needed. Managing annual e-commerce P&L, budget, and financial performance for the category. Managing content and QA teams to ensure the highest quality details for category products.--
Online Sales Analyst and Planning Executive 1/2010 - 1/2012
Markavip.com, Amman, Amman Jordan
Industry: Retail and Ecommerce
Responsible planning
Managing the Sourcing budgets and strategic annual business plans. Manage pricing (Cost, Selling) and analyze the outcomes from sales. Manage and report sales forecast. Deviation analysis and action plans. Leading the Inventory Liquidation Management Project for Markavip.--
Sales and Digital Marketing Executive 1/2008 - 1/2010
Grandoka for Web Design, Amman, Amman Jordan
Industry: IT
Sell digital products such as website and marketing materials
Developing a distinct online presence by attracting high numbers of internet followers through social media channels. Develop strategies to increase the number of visitors to a website by getting high-ranking placements in search results to increase sales potential. Hunting specific businesses in order to develop a media partnership through our website Analyzing Traffic. Perform continuous meetings and visits to our clients to enhance and maintain the relationship--

University of Petra 2/2003 - 9/2007
Amman, Amman, Jordan
Degree: Bachelor's Degree
Major:Management information system
Management information system

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