Highlights:Revamped DR-HO’S brand narrative and visual identity, leading to campaigns that increased ROAS from 1% to over 6% in two years and resulted in over 10x growth in eCommerce revenue.

Skills:Creative direction, Art direction, Creative thinking, Creative Direction, Digital marketing, Performance Marketing, Branding

Goal:My goal is to bridge the gap between creativity and business by using design, branding, and storytelling to drive engagement, innovation, and meaningful growth. I strive to make creativity a strategic asset that enhances brand impact and long-term success.

Associate Creative Director 01/2023 - current
Other.™ Advertising, Toronto, Ontario Canada
Industry: Marketing Agency
I’m helping the Creative department grow and fit into the new agency model combining creative and media performance.
Successes: - Provide mentorship and opportunities to 2 talented creative individuals (designer and copywriter). - Led the brand refresh of the organization to resonate with their new vision. - Led the 2024 creative direction for one of our large clients, Cabot.--
Senior Associate Creative (Design) 11/2020 - 12/2022
Ohter.™ Advertising, Toronto, Ontario Canada
Industry: Marketing Agency
I was responsible for art direction and supervising junior designers.
Successes: - Developed a plan with processes to optimize the creative department. - Assisted junior designers in enhancing their skills. - Shifted from a design-focused approach to a business-focused mindset. - Revamped the DR-HO’S brand to align with their digital audience.--
Associate Creative (Design) 01/2019 - 10/2020
Other.™ Advertising, Toronto, Ontario Canada
Industry: Marketing Agency
I contributed to the organization’s delivery of high-quality work across various channels for a diverse range of clients.
Successes: - Worked on successful integrated campaigns for two mid-market companies, Second Closet and Jiffy, across Canada. - Facilitated the organization’s transition from static creatives to animated creatives by identifying long-term solutions for our needs--

University of Haute-Alsace 09/2011 - 09/2012
Mulhouse, , France
Degree: Bachelor's Degree
Major:Webdesign
A one-year program to become a project manager in webdesign.

Melissandre Creative Director, Associate Creative Director, Sr. Art Director