Highlights:- Achieved 25% agency year-on-year growth by implementing effective operational practices, management policies, marketing best practices, and brand management, thereby ensuring client satisfaction. - Grew the agency by 15% (revenue & size), by converting McAfee India into a retainer account by leading client relations, brand strategy, and handling all negotiations. - Secured a 1-year multi-agency pitch to acquire SLAY Coffee, increasing agency revenue by 5% through expert client relations and negotiation management. - Captured 2nd largest ed-tech market share in 2 years, leading brand-building activities for Great Learning. - Amplified a 6x growth within 6 months for McAfee’s Instagram pilot program by developing and implementing the pitch-winning content strategy by positioning digital security as a lifestyle habit.

Skills:Brand Strategy, Client Management, Brand Management, Marketing Strategy, Integrated Marketing Strategy, Digital Marketing, Social Media Strategy, Content Strategy, Project Management, Program Management, Team Management, Presentation Development, Brand Positioning, Creative Supervision, User Experience Strategy, Market Research, Marketing Analytics, Stakeholder Management, Copywriting, Figma, Keynote, Adobe Illustrator, Adobe Photoshop, Film Production

Goal:To work within in-house marketing or creative teams as a Brand/Marketing Manager.

Certification:Communication & Leadership for AI

Brand Marketing Consultant 07/2023 - 09/2023
Rumble Marketing, Bellevue, Washington United States
Industry: Professional Services
Handled the primary copywriting, and strategic direction for Rumble's revamped brand website (including, UX strategy, market research, and competitor analysis).
• Ensured meeting the 3-month delivery timeline to launch Rumble’s new website by providing creative direction and operational support through each planning, development, and implementation stage. • Developed the UX strategy and positioning by collaborating with external and internal stakeholders. • Improved user experience, by building the content strategy based on best practices aligned with data from SEO analytics, competitive analysis, and the repositioned brand strategy. • Handled ambiguity by providing support for external crisis communications and change management projects ensuring key client milestones were met.--
Marketing Strategist 12/2023 - current
Communication Leadership at the University of Washington, Seattle, Washington United States
Industry: Education
Collaborating with internal stakeholders to define brand strategy and marketing efforts.
• Leading the University of Washington's Communication Leadership program's outreach efforts for enrollments in the Indian market. From building the strategic approach, creative routes & their development, and paid deployment across digital channels - end-to-end development and deployment of the marketing efforts. • Updating and developing their internal brand guidelines to reflect current requirements, and evolving audience needs. • Defining and developing the communication strategies for new course launches.--
Brand Marketing Consultant 04/2023 - 06/2023
Communication Leadership at the University of Washington, Seattle, Washington United States
Industry: Education
Managed the complete brand strategy and building process, and day-to-day copywriting duties during the project period.
• Drove the brand lift for Prairie Underground, a Seattle-based fashion design house, by developing the brand strategy and identity, and creating a unique positioning in the category. • Guided a unified brand approach within 4 months by developing a comprehensive, including the creation of a brand guideline and an overall content strategy for email/social media marketing.--
Brand Director 09/2018 - 07/2022
Bluebot Digital, Bangalore, Karnataka India
Industry: Professional Services
Award-winning strategic leader of a digital-first agency.
Agency Achievements: • Achieved agency year-on-year growth by implementing effective operational practices, management policies, marketing best practices, and brand management, thereby ensuring client satisfaction. • Grew the agency significantly (revenue & size), by converting McAfee India into a retainer account by leading client relations and handling all negotiations. • Increased agency revenue by winning the 1-year multi-agency pitch to acquire SLAY Coffee, into a retainer account by leading client relations and handling all negotiations. • Supervised a cross-functional team of 20+ across brand, content, and art departments while overseeing day-to-day agency and administrative operations, nurturing new businesses, and leading pitches. • Oversaw and led teams that delivered award-winning campaigns for effective work, recognized by Indian panels - Foxglove, Social Samosa, Kyoorius, Drivers of Digital, and Masters of Modern Marketing. Client Achievements: • Grew Vedantu’s valuation and category position to no.2 within 6 months by directing the planning and execution of an omnichannel brand campaign during the pandemic. • Developed and led an increase in conversions by managing McAfee’s India localization marketing strategy within 3 months. • Captured 2nd largest ed-tech market share in 2 years, leading brand-building activities for Great Learning. • Amplified significant growth within 6 months for McAfee’s Instagram pilot program by developing and implementing the pitch-winning strategy. • Diverse industry exposure (10+ brands), from startups, and national brands, to global companies. Major clients included: McAfee - Global, EMEA, India (Tech), Shopify, Myntra, and Dunzo (E-commerce), Byjus, Vedantu, Great Learning, Simplilearn (Ed-Tech), smallcase, Zolve, Jupiter (Fin-tech), Practo (Health-tech) Vogo, Bounce (Urban Mobility), SLAY Coffee (Food & Beverages).--
Group Account Manager 04/2016 - 08/2018
Dentsu, Bangalore, Karnataka India
Industry: Professional Services
Brand management and agency operations, handling two leading Indian national brands.
• Managed the agency’s brand marketing and operations for Fabelle, a luxury chocolate brand from ITC (a Fast-Moving Consumer Goods group). • Exceeded business goals by collaborating with client partners across marketing, production, and R&D, in developing effective marketing campaigns. • Oversaw the national omni-channel brand operations for Jupiter, a leading two-wheeler brand from TVS (an Indian automotive brand). • Contributed to an increment in retainer revenue by transforming internal operations, reducing turnaround time significantly. • Assisted the client in exceeding sales targets, by consistently delivering integrated campaign assets within stringent media deadlines through efficient operational management of creative teams.--
Account Supervisor 10/2012 - 11/2015
Dentsu, Kochi, Kerala India
Industry: Professional Services
Brand management and agency operations, handling several of Kerala's leading brands across categories.
• Achieved a rapid market share acquisition in a year by playing a key role in establishing Dentsu’s new branch in 2012. • Contributed to growth in brand uplift for MPG(Muthoot Pappachan Group) by developing the brand positioning ‘God’s Own Team’, to reinforce the group’s partnership with Kerala Blasters, an Indian soccer league team. • Ensured earning additional campaign revenue by leading the entire campaign material delivery to TV, print, and Out-Of-Home vendors within timelines for Jos Alukkas’s national campaign in 2013.--
Executive Brand Communications 10/2010 - 10/2012
DDB Mudra, Kochi, Kerala India
Industry: Professional Services
Brand management and agency operations, handling several of Kerala's leading brands across categories.
• Coordinated the integrated campaign launch of The Week magazine’s ‘Courage to Go Beyond’, resulting in an overall category growth when the General Interest English Magazine was witnessing a decline in India. • Managed the entire operations for the documentary shoot of ‘Man of the Year 2011’ for The Week magazine. • Oversaw the successful launch of ‘The Man’ a men's lifestyle magazine, by targeting High-Net Worth-Individuals across major Indian metro cities through exclusive networking events.--

Rajagiri School of Engineering & Technology 07/2005 - 05/2009
Kochi, Kerala, India
Degree: Bachelor's Degree
Major:Information Technology
Bachelor of Technology in Information Technology

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