Hamden Connecticut, US
Phone: xxx-xxx-xxxx
Email: xxx@xxxx.xxx
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Graduate Assistant 06/12/2023 - 12/19/2024
Touro University, New York, New York United States
Industry: Marketing
As a Graduate Assistant at Touro University in New York City, I played a key role in enhancing institutional performance and student engagement through data-driven insights and collaborative initiatives. My efforts contributed to a 15% increase in new admissions and a 1.5x boost in website traffic engagement, while also improving student retention and program offerings.
In this part-time role, I conducted over 10 interviews with students, alumni, and faculty to evaluate institutional performance and student experiences. By analyzing qualitative data, I provided actionable recommendations that informed strategic initiatives to improve university services and enhance student retention. Additionally, I collaborated with backend developers to iterate on the school website's Figma files, integrating new features that significantly increased user engagement. I also edited workshop recordings and spotlight videos featuring faculty, students, and alumni discussing trending topics in technology and related fields, further promoting the university's academic community and expertise.--
Research Associate 02/01/2022 - 07/29/2022
Ipsos, Mumbai, Maharashtra India
Industry: Market research Public opinion research
As a Research Associate at Ipsos in Mumbai, I contributed to end-to-end quantitative research studies for over 5 FMCG clients, delivering actionable insights through data analysis and visual storytelling. My role involved close collaboration with cross-functional teams to ensure timely and impactful research outputs, ultimately informing product strategies and client decision-making.
In this role, I supported senior researchers in designing questionnaires, monitoring fieldwork, and analyzing raw data for quantitative research studies. I transformed complex datasets into client-ready deliverables, creating visual dashboards, graphical models, and presentations to effectively communicate findings. By coordinating with cross-functional teams, including research project managers, business and planning, data analysis, finance, and fieldwork, I ensured the timely delivery of high-quality research outputs. My work directly contributed to shaping product strategies and providing data-driven recommendations for FMCG clients.--
Digital Assistant 07/01/2020 - 11/30/2021
Rapt Reels, Mumbai, Maharashtra India
Industry: Media
As a Digital Assistant at Rapt Reels Productions in Mumbai, I assisted with editing and production on over 15 advertisements and commercial videos, delivering polished and engaging content for media agencies and clients.
Leveraging Adobe Premiere Pro and After Effects, I transformed raw footage into high-quality deliverables, incorporating motion graphics, sound design, and transitions while ensuring alignment with brand guidelines and campaign objectives.
In this role, I collaborated with internal teams to edit and refine video content, ensuring it met client expectations and brand standards. Using Adobe Premiere Pro and After Effects, I enhanced raw footage with motion graphics, sound design, and seamless transitions, creating visually compelling advertisements and commercial videos.
Additionally, I optimized video content for social media platforms like Instagram and YouTube, ensuring technical compliance with format and resolution standards to maximize engagement and effectiveness in digital campaigns. My work contributed to the successful execution of client campaigns and strengthened the company’s reputation for delivering high-quality video content.--
Product Marketing Intern 04/01/2020 - 06/30/2020
Bzinga, Mumbai, Maharashtra India
In this role, I worked there for a 3-month internship as a marketing intern. I was on the client side, shadowing morning meetings with the senior stakeholder business lead and marketing team. I was assisting the marketing manager on performance marketing (monitoring the CMS and extracting data into presentations, analyzing MAU and DAU to ensure the performance of the app on weekly meetings), SMS marketing, email marketing, and social media marketing.
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Touro University 09/05/2022 - 12/19/2024
New York, New York, United States
Degree: Master's Degree
Major:UX/UI & Interaction Design
• Achieved 3.92 GPA overall
• Worked on a capstone project on improving consumer decision-making in the food industry through a mobile app that simplifies nutritional insights via barcode scanning.