Highlights:Successfully setting up and leading a fully in-house marketing team after spending a year as a solo marketer, outsourcing all efforts to an agency.

Skills:creative direction, art direction, canva, meta business suite, bilingual: spanish and english, copywriting, problem solving, google analytics, notion and trello, editorial planning, storytelling, aesthetic curation, SEO, content strategy

Goal:I want to expand creatively and socially while building a career that empowers me as an independent, impactful woman.

Membership:Canva Creator

Marketing & Communications Director 04/2022 - current
Colegio Americano de Torreon, Torreon, Coahuila Mexico
Industry: Education
Develop and implement strategic marketing plans to increase student enrollment and strengthen brand awareness. I lead the creation and management of engaging, bilingual content across digital and traditional platforms.
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Digital Editor 03/2021 - 05/2022
Players of Life, Torreon, Coahuila Mexico
Industry: Media and Publishing
Led a content team in creating and curating engaging digital content tailored to our audience’s interests. I managed SEO-focused copywriting and publishing through WordPress to enhance visibility and drive traffic. And managed, curate and plan everything posted on social media.
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Universidad Iberoamericana 08/2016 - 12/2020
Torreon, Coahuila, Mexico
Degree: Bachelor's Degree
Major:Marketing and Commerce
Prepares students for leadership roles in marketing and business, focuses on strategic marketing, market behavior, integrated communications, and business management.

Lorena Salas Marketing marketing creative art social media