Highlights:Experienced in implementing and developing Brand Management, PR/Media, Digital Marketing & E-Commerce strategies as well as Social Media Management & Influencer Marketing. Currently working as the Brand Lead of Timberland and Dickies while also supporting the marketing operations of The North Face, Eastpak and Napapijri.

Skills:Marketing, Influencer Marketing, Content Creation, Digital Marketing, Brand Marketing, E-commerce, Social Media Management

Certification:Social Media Marketing

Marketing Specialist 12/2023 - current
VF Corporation, Istanbul, Turkey
Industry: Retail
Currently working as the Brand Lead of Timberland and Dickies while also supporting the marketing operations of The North Face, Eastpak and Napapijri.
Coordinate all brand marketing activities (360 degree marketing including ATL & BTL) and planning with other departments and third parties. · Execute wholesale plans online/offline to meet set KPIs and report back to the marketing manager. · Obtain assets from EMEA. Translate and localize global contents. · Create regularly local content for omni, retail, web communications. · Share seasonal brand assets with accounts to increase brand visibility and drive demand. · Work with PR agency to plan media relations and seedings to amplify storytelling. · Align e-com content plans weekly with local and HQ e-com teams. · Track visual merchandise activities such as in-store visuals and window requests with the sales team each season openings. · Plan and execute brand events & partnerships. · Submit seasonal orders for planned projects within budget, coordinating the product supply process throughout the season. · Prepare monthly, quarterly & annual internal marketing and post campaign reports. · Work closely with global marketing teams to ensure consistent brand messaging across all touchpoints. · Manage competitor analysis on a regular basis; competitor activities in stores, launches, advertising. · Responsible for developing the marketing calendar and the execution of the marketing strategies on all channels. Including distributors, retail partners to ensure proper implementation.--

Sabanci University 09/2017 - 06/2021
, , Turkey
Degree: Bachelor's Degree
Major:Psychology
I studied psychology while taking marketing courses additionally. Graduated as a second ranked student in the psychology diploma program. My GPA is 3.19/4.00. I was on a merit-based 25% tuition scholarship Graduated 4th in the faculty and 2nd in the department.

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