Highlights:

Skills:Google Analytics, Google AdWords, Adobe Photoshop, Adobe Illustrator, Adobe Audition, HTML, CSS, Digital Marketing

Brand Marketing Specialist 10/2021 - current
FocusMedia Korea, Yeongdeungpo-gu, Seoul South Korea
Executed and planned brand marketing strategy and media strategy to increase brand awareness, contribute brand loyalty and deepen customer relationships across digital, social, outdoor media
• Built marketing dashboard and analyzed new customer research and behavioral data with Google Analytics to manage and create effective marketing campaigns and Client’s advertising campaigns. Reported the performance of each campaign to internal teams. • Developed and launched on-demand social media to expand the company’s online presence and actively communicate with core customer--
Marketing Specialist 01/2018 - 09/2020
MangoPlate, Gangnam-gu, Seoul South Korea
•Worked in the fast-paced mobile app-based environment and strengthened community marketing campaigns by closely interacting with 3 million MangoPlate users online, engaging user retention as well as organizing over 50 events and seminars to foster user community and brand awareness, widely experienced content, CRM, E-mail, community, and social marketing.
• Expedited various strategic collaborative marketing campaigns with Lotte Department Store, Hyundai Card Co., and Yogiyo, including and producing on/offline branded marketing content, resulting in a notable increase in business growth • Analyzed and segmented customers based on user frequency and established customized digital marketing strategies per segment, such as facilitating influencer and VVIP groups • Identified critical business issues and set up effective online marketing strategies to expand the company’s online presence and brand awareness • Expanded customer relationship management (CRM) marketing by engaging new MangoPlate customers, including providing multiple offline networking events and online reward events • Monitored quarterly and monthly user community indexes, utilizing Google Analytics to establish community marketing strategies and budgets in close collaboration with the data team • Undertook an array of regular on/offline marketing campaigns, including planning strategies and marketing tactics, to increase customer engagement, resulting in a 137% YoY increase in new user inflow • Created and distributed over 150 branded-content posts via social media channels such as Facebook, Instagram, and YouTube, generating over 5 million reaches and improving brand awareness dramatically • Strengthened community marketing campaigns by closely interacting with 3 million MangoPlate users online, engaging user retention as well as organizing over 50 events and seminars to foster user community and brand awareness--
Business Development Intern 10/2017 - 11/2017
Kx Systems, Gangnam-gu, Seoul South Korea
Assisted with the company’s marketing campaigns, including planning strategies and gathering necessary data at the landing stage to South Korea, the APAC region.
• Researched and developed new business opportunities by cold-calling and emailing target companies • Assisted with the company’s marketing campaigns, including planning strategies and gathering necessary data • Planned and organized developer gatherings and events to build a developer community in partnership with the Seoul Tech Society--
Marketing Sales Intern 03/2016 - 02/2017
Cosmos Boutique, New York, New York United States
Worked Marketing sales intern for New York-based department store, COSMOS. Conducted market research and consumer analysis based on Google Analytics to plan and execute social campaigns.
- Leveraged Google Analytics to track customer behavior and target specific demographics, geographic, and technologies for a seasonal promotion. - Assisted in keyword optimization for each brand to improve SEO. - Led direct marketing efforts to promote new campaigns by using Mailchimp and Group-texting for email and mass text messaging service. Increased average click-through rate of text messaging campaigns from 40% to 49%. - Wrote editorials/advertorials of every new seasonal product and event, some of which were published on Korea Times, Korea Daily New York, New York Ilbo, and World Journal and garnered 16,000 views. - Created landing page with HTML / CSS for Magento which is eCommerce website.--

Incheon National University 03/2010 - current
Incheon, Incheon, South Korea
Degree: Bachelor's Degree
Major:International Trade
Bachelor of Arts in International Trade.

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