Highlights:Significant Sales Growth: Achieved a 50% increase in sales while leading regional sales initiatives, demonstrating a strong ability to drive revenue growth in competitive markets. Client Base Expansion: Successfully doubled the number of purchasing clients, showcasing expertise in customer acquisition, retention strategies, and market expansion. Department Creation and Strategic Leadership: Founded and developed a dedicated Sales Administration and Services department, improving operational efficiency and support for the sales team. Ten Years of Project Leadership at SABmiller: Managed multiple high-impact sales projects for SABmiller Cervecería Hondureña, enhancing the company’s market positioning through strategic planning and execution. Regional Sales Manager for Central America: Led and mentored a high-performing sales team across Central America at Intermoda, fostering a results-oriented culture and achieving consistent sales growth in the region. Academic Contributions and Mentorship: Taught at the university and high school levels, sharing industry knowledge and mentoring the next generation of professionals.

Skills:Sales management, Budgeting, Strategic Planning, Sales Administrator, Demand Planning, Data Analyst, Decision Make, Teamwork, Analytical thinking

Goal:My professional goal is to take on a strategic role in sales and project management within an international company, where I can apply my business management skills and extensive experience in increasing sales and expanding markets. With a proven track record in leading sales teams across Central America and achievements such as a 50% increase in sales and a doubled client portfolio, I aim to contribute to the company’s growth by implementing effective commercial strategies and developing strong relationships with key clients. My focus is on transforming operations into more analytical and strategic functions, using effective methodologies to optimize processes.

Certification:Managing and Communicating - AB Inbev

Sales Manager Central America 02/2020 - 01/2024
INTERMODA, San Pedro Sula, Cortes Honduras
Industry: Apparel
Spearheaded all sales department activities across multiple countries, managing budgets and establishing specific goals and objectives, resulting in a 50% increase in regional revenue (compared to 2019).
Expanded coverage of existing customers, increasing monthly purchase frequency by over 100% through inventory optimization, increased visits, and visits aligned with sell-out rates. Led major transformation projects, including the development of compensation structures and the implementation of key performance indicators, improving operational efficiency by 50% to 89%. Developed and implemented sales force execution routines, policies, and standards, significantly increasing productivity. Established a sales administration and services area with a strong focus on business intelligence (BI), enhancing strategic and operational decision-making.--
Sales PMO Manager 03/2019 - 01/2020
AB inbev, San Pedro Sula, Cortes Honduras
Industry: Fast-Moving Consumer Goods
Led the CRM transition to Salesforce, including the migration of telesales, presales, telecollection, route generation, and contact strategy systems.
Established a strategy for non-beer customers in an expansion project, increasing beer sales by 15% in the implemented areas. Managed sales administration and services, optimizing processes.--
Demand Planning Manager 08/2018 - 02/2019
AB inbev, San Pedro Sula, Cortes Honduras
Industry: Fast-Moving Consumer Goods
Led the demand committee within the S&OP cycle, improving forecast accuracy by 5% at the strategic level.
Developed various volume scenarios according to strategic plans, optimizing supply chain planning and reducing costs. Generated sales forecasts at the strategic level (Budget, 5YP), enabling a strategic planning outlook in each of the internal areas of the chain and improving alignment between departments.--
Demand Planning Specialist 02/2017 - 07/2018
AB inbev, San Pedro Sula, Cortes Honduras
Industry: Fast-Moving Consumer Goods
Optimized the planning and execution of the entire supply chain, ensuring high levels of service and reducing operating costs.
Generated and managed sales volumes at the operational level, improving forecast accuracy by 13%. Maintained constant communication with Marketing, Sales, Finance, and Supply Chain Planning, improving interdepartmental collaboration and efficiency.--

UJN (Universidad Jesus de Nazareth) 01/2007 - 11/2012
San Pedro Sula, Cortes, Honduras
Degree: Bachelor's Degree
Major:Industrial and systems Engineering
strong focus on process improvement and the creation of computer systems.

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