Highlights:

Skills:Organized, Team Player, Responsible

Marketing Director 08/2022 - 04/2023
Dilo Digital Wallet, Tegucigalpa , Francisco Morazan Honduras
Industry: Finance
Marketing Director for the new digital wallet of a big bank in Honduras
Directed strategic planning and budgeting, achieving measurable results in brand communication. Launched new products and alliances, boosting sales across multiple channels. Aligned marketing and commercial teams to amplify business performance and strategic goals. Established the brand as a digital leader through innovative social media initiatives. Enhanced brand visibility and customer engagement with targeted digital marketing strategies.--
Marketing and Social Reponsibility Director 04/2019 - 08/2022
Ultracem Cement, Tegucigalpa , Francisco Morazan Honduras
Industry: Construction
Regional Marketing Director for Honduras, Guatemala and Panama for the new cement brand in these countries
Managed budgets and executed BTL plans across Honduras, Guatemala, and Panama, achieving measurable results. Developed data-driven plans, consistently meeting metrics and optimizing budgets across multiple countries. Executed data-driven strategic plans, consistently meeting established metrics and optimizing budget allocation across multiple countries. Spearheaded successful brand launches in new markets, leveraging creative promotional campaigns to expand market presence and boost customer engagement. Cultivated key relationships with government entities and allied companies, ensuring compliance with commercial requests and advancing sustainability goals. Pioneered market expansion strategies, successfully launching brands in new territories through creative campaigns and strategic partnerships. Orchestrated multi-country BTL strategies, driving measurable brand visibility and customer engagement outcomes across Honduras, Guatemala, and Panama.--
Protecto Paints 10/2016 - 12/2017
Pintuco, Tegucigalpa , Francisco Morazan Honduras
Industry: Paints
Marketing Manager for Honduras, Guatemala and El Salvador
Managed budgets across Honduras, Guatemala, and El Salvador, ensuring financial targets were met. Developed and executed strategic plans, achieving established metrics and enhancing market presence. Led relationships with advertising agencies and parent company, aligning with corporate guidelines. Launched brands in new markets, increasing brand visibility and market penetration. Established promotional plans and conducted field visits, supporting the commercial team.--
Protecto Paints 10/2016 - 12/2017
Pintuco, Tegucigalpa , Francisco Morazan Honduras
Industry: Paints
Marketing Manager for Honduras, Guatemala and El Salvador
Managed budgets across Honduras, Guatemala, and El Salvador, ensuring financial targets were met. Developed and executed strategic plans, achieving established metrics and enhancing market presence. Led relationships with advertising agencies and parent company, aligning with corporate guidelines. Launched brands in new markets, increasing brand visibility and market penetration. Established promotional plans and conducted field visits, supporting the commercial team.--
Senior Head of Marketing 04/2012 - 03/2013
Citibank Honduras, Tegucigalpa , Francisco Morazan Honduras
Industry: Finance
Senior Head of Marketing
Cultivated corporate partnerships, enhancing bank-sponsored activities. Developed and implemented product promotions and strategies, driving customer engagement. Spearheaded budget execution, fostering corporate alliances and crafting product strategies. Drove impactful promotions, enhancing brand visibility and market share. Optimized budget allocation, cultivated strategic partnerships, and engineered product campaigns. Delivered measurable growth in assigned product lines--

UNITEC 06/2007 - 03/2009
Tegucigalpa , Francisco Morazan, Honduras
Degree: Master's Degree
Major:Business Managment and Marketing
Minor:Business Management
Master in business management

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