Highlights:

Skills:Automation, Industrial Automation

Area Sales Manager 09/2025 - 08/2022
SMC Corporation India Pvt Ltd, Noida, UP India
End User, OEM, Machine Manufacturer, New Business Development
•Executed a transformative sales strategy, increasing annual sales from ?20 million to ?100 million in new territory from 2019 to 2021 through strategic customer engagement, negotiations, and innovative promotion. Implemented effective pricing strategies. •Managed diverse portfolios across Distribution Channels, OEMs, System Integrators, and End Users in industries such as Packaging, Power Generation, Medical, Automotive, Energy, Oil and Gas, Food and beverage, and Process Industries. Demonstrated adaptability and a client-centric focus. •Led end-to-end sales processes, including market research, lead generation, costing/quotation, negotiation, deal closure, and after-sales support. •Successfully expanded channels, fostering relationships with distributors and trade partners, resulting in increased sales. •Cultivated enduring client relationships, achieving a remarkable 254% year-over-year growth in FY 2021. Communicated effectively, building robust relationships at all organizational levels, and fostering a collaborative work environment. •Demonstrated in-depth expertise in Control Systems, Pneumatics, and Hydraulics, including applications such as picking and placing, gantry, paint shop, Assembly, Palletizing, Material Handling, Machine Tending, Arc Welding, Screw Driving, Top loading, Parcel sorting. Contributed to effective problem-solving and solution-selling capabilities. •Strategically advised automotive clients on implementing monitoring instruments (PF3W, ISE, PFM), resulting in optimized welding quality, efficiency, and energy consumption, contributing to a significant 20% revenue increase. • Utilized CRM systems and ERP for efficient data management, ensuring streamlined operations. •Effectively communicate technical solutions and sales campaigns, showcasing strong presentation and communication skills. •Generated and submitted various reports, offering valuable insights, Played a key role in preparing sales meeting figures, providing crucial support and highlighting the attention to detail to support the Sales Manager in decision-making. •Leveraged a strong engineering background to initiate and navigate the sales process, offering conceptual solutions and delivering tailored quotations. •Maintained a proactive and can-do attitude, exhibiting flexibility and a proactive approach to facilitate the progression of orders. •Implemented effective upselling strategies for additional items, contributing to increased revenue streams.--
Sales Consultant 03/2024 - 09/2024
SMC Corporation UL Ltd, Liverpool, Liverpool United Kingdom
Sales Consultant - Strategic End User Team
• Managed strategic end-user accounts, successfully securing specifications in user requirement specifications (URS) for new projects. • Developed, implemented, and maintained comprehensive strategic plans for key end-user accounts, aligning them with long-term business objectives. • Led site-level improvement projects, identifying opportunities to enhance operational efficiency, reduce CO2 emissions, and drive productivity improvements. • 4 Bar Factory Initiative: Supported customers in optimizing compressed air usage, leading to significant reductions in electricity consumption. • Specification and Targeting: Spearheaded SMC product specifications with end-users, while strategically identifying OEM accounts to drive business growth. • Identified and documented value-added opportunities, enhancing client satisfaction and increasing account profitability. • Gained in-depth knowledge of all catalogued products, promoting simple, engineered, and customized solutions tailored to specific client needs. • Engaged with key stakeholders to discuss and improve Overall Equipment Efficiency (OEE) and Mean Time to Failure (MTTF), boosting equipment reliability and performance. • Cultivated strong relationships and maintained clear communication with key personnel at all levels within strategic accounts, ensuring alignment with business goals. • Maintained detailed records of daily activities and reports in CRM(Sales Connect), ensuring effective customer relationship management and business transparency.--
Management Consultant (Project Lead ) 02/2023 - 05/2023
Decently, Liverpool, United Kingdom
Part of my MBA program - Part-time project
• Led Strategic Growth Initiatives: Spearheaded market research for a B2B technology company, strategically driving growth for their AI-powered platform 'Melo.' • Global Expansion Strategy: Conducted in-depth analysis of the UK mental healthcare industry, identifying customer segments and analysing global expansion opportunities in the USA, Germany, and India. • Tailored Go-to-Market Strategies: Developed and implemented region-specific go-to-market strategies, ensuring successful product adoption and introduction, aligning with the diverse market needs. • Data-Driven Decision Making: Managed diverse data sources, extracting actionable insights crucial for supporting the company's growth strategy, and contributing to informed and data-driven decision-making. • Positioning for Success: Provided vital insights for navigating the competitive UK mental healthcare landscape, strategically positioning the company for both domestic success and international expansion.--
Senior Sales Engineer 03/2015 - 09/2025
Vertex Automation System Pvt. Ltd, New Delhi, New Delhi India
Vertex is a System Integrator of Mitsubishi Electric FA India.
• Strategic Key Account Management: Responsibly managed key accounts (OEMs and End Users) by engaging with top management and stakeholders to analyse automation applications and understand their needs. • Technical Expertise in Automation: Demonstrated expertise in PLCs, Robots, Electrical Panels, and Control Systems, showcasing a profound understanding of the product line and acquiring in-depth knowledge of Communication Protocols, Networking, Ethernet, Profibus, CC-link, and Profinet. • Developed a fully automated project (commercial and technical) for wiring assembly & and multipin connector applications that include EPSONs SCARA Robot, bowl feeders, and electrical-mechanical commissioning. • Customer Satisfaction Enhancement: Increased customer satisfaction by 30% through effective communication and building strong customer relationships. • Business Development Leadership: Led new business development efforts in North India, focusing on the OEMs and End Users including the paper industry, Food & Beverage, Material Handling, sugar industry, glass, food, and heavy industry sectors. • Cross-functional collaboration: Collaborated with Site and Senior Engineers on various Mechanical, Electrical, Control, and PLC projects • Comprehensive VFD Solutions: Conducted analyses of VFD applications including compressors, Conveyors, Machine Tools, Centrifuges, Mixers and Agitators, Extruders, Conveyor Belts, Paper and Textile Machines, Water and Wastewater Treatment, Refrigeration Systems, Escalators and Elevators, Food Processing, comprehensively understanding their needs, and provided complete solutions through presentations, followed by the execution of applications. • Revenue Growth: Closed 3 significant deals in FMCG and Process Industries, resulting in a 20% revenue increase for the company.--
Sales & Application Engineer 06/2012 - 02/2015
GR Industrial Automation Systems, Gurugram, Haryana India
PLC Programmer
• Technical Proficiency: Proficient in PLC and HMI programming (Mitsubishi, Siemens, Schneider, and Allen Bradley) with expertise in wiring control panels, operator panels, PLC panels, and VFD panels. • Cost-Saving Retrofitting: Collaborated with a team of 5 engineers for the retrofitting of 20 old press machines, achieving a substantial 25% cost-saving for a key client. • Applied Poka-Yoke for mistake-proofing, ensuring precision and quality in project execution. • Successfully negotiated a turnkey project with a pharmaceutical customer, resulting in a significant 30% increase in company revenue. The project included a Mitsubishi robot and a special-purpose machine, demonstrating adept project management and negotiation skills. • Prepared quotations of Bills of Materials (BOMs), showcasing financial acumen and proficiency in cost estimation.--

Rajasthan Technical University 06/2008 - 05/2012
Ajmer, Rajasthan, India
Degree: Bachelor's Degree
Major:Bachelor's of Engineering
Minor:Electronics and Communication Engineering
Electronics and Communication Engineering

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