Highlights:- Delivered first year s gross profit 3,4% above plan; - Created marketing campaign, pricing structure and sales strategy for 10 000+ SKU line; - Developed marketing strategies to raise consumer sell-through of product by 20%. - Increased gross profits 9% while reducing total inventory 21% by implementing a POS system and strong operational controls. - Cut store management turnover 35% through motivational and incentive program

Skills:excel, bachelor, marketing, purchase, sale, segmentation, clusterization, with broad experience in a segment customers base, promotion planner, Marketing research

Membership:-

Certification:https://stepik.org/:Fundamentals of statistics, certificate with honors

Honor:Best employee of the year ( 2019, AVS-electro )

Market analyst 04/2017 - current
AVS-electro, Voronezh, Russia Russia
Industry: electrotechnical materials
Experienced and energetic Marketing Manager with over five years of experience effectively managing marketing projects from conception to completion. Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing print marketing campaigns, resulting in an increase in partner relations for the company. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company.
1. Segmentation/clustering of the client base; 2. Product Analytics - development of the USP for clients depending on the goals of the advertising campaign; 3. Development of advertising campaigns for b2b / b2c clients; 4. Development of incentive programs for sales staff; 5. Preparation and approval of marketing plans for the quarter/year with vendors; 6. Reporting to suppliers; 7. Evaluating the effectiveness of marketing activities; 8. planning and forecasting sales by branches/employees/sales channels/products, and so on; 9. Automation in excel daily reporting; 10. maintaining a register of work with suppliers - monitoring the timing of receiving compensation, documenting the "closing" of funds received; 11. Writing QlikView cubes.--
Lead category Manager 01/2015 - 04/2017
SAMSON-opt, Voronezh, Russia Russia
Industry: the goods for the house and garden, office
Creating a high-quality purchasing strategy for the company.
1. Product Analytics-control of turnover, profitability, product availability, abc / xyz-analysis; 2. working with auto orders-calculating min / max / insurance inventory, making adjustments to the order calculation algorithm for branches and stores, depending on the company's goals; 3. product Input/ output-search for new suppliers in Russia / CIS/China, suggestions for entering STM products, developing a strategy for positioning the product on the market/advertising campaigns. When withdrawing-step-by-step withdrawal of the product, by receiving additional discounts from suppliers-reducing your own mark-up-holding promotions, etc.; 4. working with Suppliers-monthly negotiation campaigns to get the best working conditions - prices, delivery, marketing budgets; claims work, registration of contracts and additional agreements; 5. Pricing - daily price monitoring, suggestions for changes in margins, and revaluations for branches and stores;--

Voronezh state technical University 09/2012 - 06/2017
Voronezh, russia, Russia
Degree: Bachelor's Degree
Major:-
Minor:-
DEPARTMENT OF HIGHER MATHEMATICS AND PHYSICAL AND MATHEMATICAL MODELING

Daria Marketing analyst