Highlights:I have received some awards in the advertising industry, and my capability of being creative and resilient gave me the power to reset and create an innovative path.

Skills:strategy, media, planning, business strategy

Goal:I aim to leverage my diverse experience with global brands to drive impactful digital strategies, fostering innovation and measurable growth. I desire to continually learn, adapt, and lead teams in crafting solutions that enhance brand presence while delivering exceptional value to businesses and consumers.

Membership:none.

Certification:Harvard Business School - Business Strategy, Business Administration and Management, General (05/2023 - 07/2023) Harvard Business School - Global Business, International Business (02/2022 - 03/2022) Harvard Business School Disruptive Strategy (04/2021 - 05/2021) MIT Sloan School of Management (EDX): Entrepreneurship: Who is your customer? (2020) University of California Berkeley (EDX): Marketing Analytics: Marketing Measurement Strategy (2020) University of California Berkeley (EDX): : Marketing Analytics: Competitive Analysis and Market Segmentation (2019) ESPM: Marketing Strategies and Digital Transformation (advanced) (2019) FIT: Fashion Designer (2015 - 2017) Google: Google Adwords (2014)

Honor:Finalist Prêmio Profissionais do Ano | Mondelez SDV (06/2016) Tv Globo El Ojo | Gold Interactive | Saldão de Banners GRAACC (11/2011) El Ojo El Ojo | Bronze Promotion | Saldão de Banners GRAACC (11/2011) El Ojo Big Idea Chair Yahoo | Finalist - GRAACC Saldão de Banners (10/2011) Yahoo! Direct Lions – Silver | GRAACC: Donate your site (2010) Cannes Estadão Media Awards | GRAACC: Donate your site (2010) Estadão

Marketing and Product Director 05/2022 - current
CMSW LLC, São Paulo, Brasil, Sao Paulo Brazil
Industry: Tecnology
Achieved a 7% market share increase in Brazil through strategic marketing, boosting brand awareness by 23%, and fostering partnerships in the USA. Launched FedNow (RTP in the USA) and initiated Colombia's RTP, shaping the global real-time payment landscape. Developed go-to-market strategies for new products, focusing on rebranding, global repositioning, and resource optimization. Supported the commercial team with in-depth marketing analyses, driving data-based decisions. Aligned global strategies for real-time payments and B2B solutions to enhance recognition in the USA
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Founder 07/2015 - 10/2018
10025, new york, ny United States
Industry: Fashion Ecommmerce
Fashion designer, business and marketing management. Strategic communication for B2C.
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Media Manager 05/2013 - 06/2015
Wieden Kennedy, São Paulo, Brasil, Sao Paulo Brazil
Industry: Ad Agency
Defining and planning strategies for all on and o?ine campaigns for Mondelez and Coca-Cola Company (Del Valle), improving the convergence between channels. Specific actions on digital for Heineken, especially for UEFA. For both KPI setting and strategic direction for digital metrics and goals to be achieved. Managing the day by day of media team, guiding them for optimizations, improving results, monitoring, analysis (multi-platform), and cross-media. Clients: Mondelez (BIS, Lacta Bubble Halls); Heineken; Coca- Cola Company (Del Valle Juice and Del Valle Rese
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Media Supervisor 07/2012 - 05/2013
Naked Comunications, São Paulo, Brasil, Sao Paulo Brazil
Industry: Ad Agency
Strategic planning communications solutions for digital platforms and o?ine scenarios. Clients: Mini Schin; Snickers; Votorantim; Kingston; MasterCard (Vale Presente); Natura (Mamãe e Bebe); Hering; Dzarm.
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Digital Media Planner 11/2011 - 06/2012
EuroRSCG, São Paulo, Brasil, Sao Paulo Brazil
Industry: Advertise
Strategically planned online campaigns, managed negotiations and purchasing, and monitored results. Oversaw display ads and search teams + cultivating relationships with the market. Clients: Telecine; Air France; KLM; Pizza Hut; Dr. Scholl’s; Accor.
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Media Coordinator 01/2009 - 07/2009
AG407, São Paulo, Brasil, Sao Paulo Brazil
Industry: Advertise
Planning and execution of online campaigns to FIAP and O Boticário. O?ine campaigns to Vogue, FIAP , and BVA Bank
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Media Coordinator 09/2009 - 10/2011
Ogilvy, São Paulo, Brasil, Sao Paulo Brazil
Industry: Advertise
Online campaigns planner. Negotiations and customer relationships. Cashflow. Presentation and formulation of integrated reports (Media + Search + BI). Clients: Claro (Post Paid; VAS); Kraft Foods (Tang & Bis) As assistant: Monitoring and implementation of online campaigns (display + links). Post-buying report (media + GA). Clients: Unilever HPC (Dove: Deo, Skin, Hair); Unilever BF (Hellmann's & AdeS); Unilever Corporate; Graacc.
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Media Assistant 05/2008 - 01/2009
Shake Comunicações, são paulo, SP Brazil
Industry: Advertise
Media buyer and executor of online and o?ine campaigns to Tag Heuer, Alain Mikli, Método Empreedimentos, and Sextoy
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FAAP 02/2004 - 07/2008
São Paulo, Brasil, Sao Paulo, Brazil
Degree: Bachelor's Degree
Major:BA in Advertisement / Communication
Graduated by most prestigious university in advertising in Brazil

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