Highlights:

Skills:Branding, Team Leader, Corporate branding, Marketing, Management, Advertising, Business

International Recruiter (Intern) 01-2023 - 07-2023
Hello Career Beijing, Beijing, Beijing China
Industry: International Recruitment
Supported global talent acquisition efforts, focusing on recruitment processes across multiple international markets.
As an International Recruiter Intern, I assisted in the recruitment of global talent by conducting candidate sourcing, screening, and interviews for various roles. I worked closely with hiring managers to understand position requirements and coordinate outreach in multiple regions. I also managed recruitment databases and contributed to employer branding initiatives, promoting the company as a top destination for international candidates.--
Marketing Manager 01-2021 - 06-2021
Xcloud Gaming, Beijing, Beijing China
Industry: Gaming
Managed community engagement and growth strategies for gaming brands across LATAM and the USA.
As a Marketing Manager specializing in community management for the gaming industry, I was responsible for fostering and maintaining active communities in both Latin America and the U.S. I developed strategies to engage players, organized community events, and created content tailored to regional preferences. I worked closely with gaming influencers and content creators to amplify brand presence across social platforms. My role involved analyzing community feedback to improve game features and experiences, as well as implementing promotional campaigns to increase player retention and growth in these regions.--
Marketing Manager 06-2021 - 12-2021
Pagsmile Beijing, Beijing, Beijing China
Industry: Finance
Led marketing strategies, branding, advertising, copywriting, and event planning to drive business growth.
s a Marketing Manager, I spearheaded a variety of marketing initiatives, including brand development, multi-channel advertising campaigns, and content creation. I took charge of copywriting for marketing materials, ensuring consistent brand voice across digital and traditional platforms. My role involved event planning and execution, where I coordinated large-scale corporate events and product launches. I handled market research, budget management, and performance analysis to ensure high-impact results. Additionally, I worked closely with creative teams to design visually compelling campaigns that resonated with target audiences.--
Marketing Manager 08-1999 - current
Hello Career Beijing, Beijing, Beijing China
Industry: International Recruitment
Responsible for company branding and managing international third-party marketing initiatives across various industries.
As a Marketing Manager, I lead branding efforts for our company while managing international marketing projects for clients in diverse industries. I collaborate with external partners to ensure cohesive brand messaging and manage multi-channel campaigns. My responsibilities include overseeing market research, creating data-driven strategies, optimizing campaigns for maximum ROI, and coordinating cross-functional teams to deliver impactful marketing solutions. I also handle budgeting, performance analysis, and client relationship management to meet both internal and external marketing goals.--

Beijing Institute Of Graphic Communication 09-2020 - 05-2024
Beijing, Beijing, China
Degree: Bachelor's Degree
Major:Marketing
I recently graduated with a degree in marketing from Beijing, where I balanced both work and studies. Juggling my academic responsibilities while gaining hands-on experience in the industry taught me valuable time management and multitasking skills. Throughout my studies, I took on various projects that deepened my understanding of marketing, branding, and business strategy. Working alongside my studies gave me practical insights and a head start in the professional world, which has been instrumental in my growth and transition into a managerial role.

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