Highlights:

Skills:

Public Relations and Marketing Executive 11/2023 - current
MUU Bangkok Hotel, Bangkok, Thailand
Industry: Hospitality industry
As the Marketing and Public Relations Executive at Muu Bangkok Hotel, I successfully boosted brand awareness and generated leads by overseeing both internal and external marketing campaigns and initiatives.
I crafted engaging content, including news articles, press releases, and social media posts, which enhanced the hotel's visibility and audience engagement across various platforms. I optimized the website’s content for search engine performance, resulting in sustained growth in organic traffic. In addition, I directed targeted email marketing campaigns, driving increased conversion rates and engagement within key customer segments, surpassing previous campaign results. Key Achievements: Enhanced brand visibility and social media engagement through innovative PR campaigns. Secured increased media coverage and garnered positive reviews, boosting the hotel's reputation. Executed impactful promotional initiatives that attracted significant customer interest, contributing to the hotel's growth and success in a competitive market.--
University Project 05/2020 - 08/2020
Thai Nakorn Patana Company Limited, Bangkok, Thailand
Industry: Pharmaceutical industry
For my university project with Thai Nakorn Patana Company Limited, I demonstrated strong self-motivation and responsibility in the cosmetics product division. I used excellent verbal and written communication skills to collaborate effectively, quickly adapting to new challenges. Whether working independently or as part of a team, I contributed to the project’s success by applying my skills and knowledge.
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Event Management Internship 01/2020 - 04/2020
Untold Project Company, Bsngkok, Thailand
Industry: The event organizer industry
As an Event Management Intern, I facilitated clear communication between clients, vendors, and internal team members to ensure smooth project execution from start to finish. I collaborated with speakers and entertainers to develop engaging agendas aligned with client goals. By providing exceptional customer service throughout the event lifecycle, I contributed to increased client satisfaction. Additionally, I assisted in the seamless planning and coordination of multiple successful events.
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Marketing and Social Media Executive 11/2020 - 03/2022
Minor Hotels, Bangkok, Thailand
Industry: Hospitality industry
As the Marketing and Social Media Executive at Minor Hotel, I managed a cluster of three premium properties: Anantara Siam Bangkok Hotel, Anantara Riverside Bangkok Resort, and Avani+ Riverside Bangkok Hotel. I played a pivotal role in driving brand awareness through the development and execution of impactful public relations campaigns.
Key responsibilities included: -Collaborating with sales teams to align promotional activities with revenue goals. -Crafting and editing press releases and dynamic social media content to enhance brand visibility. -Building and nurturing relationships with key industry influencers, which led to heightened brand exposure and valuable partnership opportunities. Achievements: -Increased both online and offline media engagement significantly. -Spearheaded a PR campaign that garnered extensive global media coverage. -Successfully organized over 100 high-profile influencer partnerships, greatly enhancing the hotels' brand recognition and visibility. In this role, I contributed to driving brand growth and strengthening the hotels' positioning in the market through strategic marketing efforts and social media engagement.--

Assumption University 08/2016 - 10/2022
Bangkok, , Thailand
Degree: Bachelor's Degree
Major:Communication Arts, Public relations
During my Bachelor's degree in Communication Arts, specializing in Public Relations and Marketing at Assumption University, I gained expertise in communication strategies, brand management, and marketing principles. The program equipped me with skills in media relations, strategic communication, consumer behavior, and digital marketing. Through hands-on projects and internships, I applied my knowledge to create effective campaigns and analyze market trends, preparing me to thrive in PR and marketing roles.

Arisa Maneesri