Highlights:

Skills:Client management, budgeting, market research

Marketing director January, 2021 - current
SophieBot, , Kenya
Industry: Tech
App marketing
• Executed social media strategies to integrate with overall marketing tactics. • Reported go-to- market strategies based on industry requirements and market expansion opportunities that grew business by 40%. • Directed marketing campaigns that increased business profitability by 30% • Developed service attributes into value propositions, marketing messages as well as sales training and support material for customers.--
Product marketing manager January, 2019 - December, 2020
KCB BANK, , Kenya
Industry: Banking
Banking
• Improved sales performance of key product lines offered by the bank by 10% through the development and implementation of product road maps, targeted new market introductions, vertical segmentation, and sales training. • Assisted KCB in acquiring new businesses, coorperative societies as customers by organizing successful exhibitions, coordinating events, and hosting symposiums, growing the company's user base from 3000 to 200,000 in six months. • Reduced new user acquisition costs by 25% through the administration of social sharing features and streamlining user adoption, shortened development cycles by 30%. • Generated 15,000 unique online users, 32,000 page visits, and 17,000 email subscribers in 4 weeks by establishing social media advertising and campaigns (using Facebook ads, Twitter, and Google SEM). • Led and managed a cross-functional team of 12 to generate $1 million in sales in 12 months through dedicated marketing plans and exceptional customer service.--
Junior project manager May, 2019 - December, 2019
KCB BANK, , Kenya
Industry: Banking
Program
Optimized digital marketing campaigns on Google AdWords; led to a 20% increase in ROI. • A chieved success by setting and meeting 90% of goal deadlines with the allocated budget. • Collaborated with executive teams to communicate project updates to stakeholders.--

Jomo Kenyatta university of agriculture and technology 09/2012 - 06/2017
Nairobi, , Kenya
Degree: Bachelor's Degree
Major:Business and Economics
Minor:Marketing and management
A degree course