Highlights:Strong knowledge of marketing and analytics tools like Google Analytics, CRM systems  Excellent analytical skills and a knack for data analysis  Commercial awareness partnered with a creative mind Experience handling eCommerce platforms including shop modifications, ad campaigns as well as inventory management Expertise in breaking down measurements associated with PPC campaigns and comfortable with processing and analyzing marketing data Critical thinking and problem-solving skills Excellent knowledge and understanding of digital technologies

Skills:Marketing, communications, social media marketing, digital marketing, ecommerce, strategy, research, analysts, public relations, branding, sales, business

Goal:Marketing and branding enthusiast with 6+ years’ experience of working actively in the Digital Marketing space and eCommerce platforms like Amazon, Etsy and Shopify. Thorough knowledge and experience of building, executing and scaling cross-functional marketing programs. In depth understanding of channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events for both B2B and B2C brands. Trained marketing professional determined to contribute to the world of marketing/advertising by providing strategies and concepts to enhance the position of brands in the market and help organizations grow stronger relationships with customers/clients

Certification:Google Ads Display Certification - Google (Issued August 2020) Critical Thinking for Better Judgement and Decision Making - LinkedIn (Issued June 2020) Creating Your Strategic Marketing Plan - LinkedIn (Issued May 2020)

Sales Professional 10/2020 - 12/2020
LaFontaine Automotive Group, Walled Lake, Michigan United States
Industry: Automobile
Develop, implement and track sales strategies and goals, with differentiation for markets and mode of sale
Create strategies to make sales with new customers and to expand markets while keeping a strict focus on building customer retention rates Collaborate with marketing department to develop and implement inbound and outbound sales techniques, also giving feedback on effectiveness of marketing campaigns Use ongoing metrics to identify sales patterns with regard to sales representative, marketing effort, customer, mode of sale and product Generate new leads through direct mail, email, and social media Create effective sales pitches to close deals--
Product Marketing Manager 12/2020 - current
SellSage LLC, Canton, Michigan United States
Industry: eCommerce
Leading execution team to building and maintain a user friendly eCommerse site, develop marketing strategy, plan campaigns to ensure brand awareness, loyalty, customer satisfaction and most importantly sales conversions.
Strategizing marketing and sales efforts for product success Creating business models and analyze the competitive landscape Planning and executing Social Media Campaigns and other Affiliate Marketing activities Monitoring PPC and SEO Campaigns to track website performance and progress Monitoring logistic operations, Inventory management and Shipping Creating, managing, and enhancing product listings on various eCommerce platforms - Amazon, Etsy, SellSage Website--
Manager, Client Services 08/2018 - 01/2019
Hurix Digital, Pune, Maharashtra India
Industry: Technology
Negotiating terms and closing contracts or agreements while ensuring both clients' and company’s profitability Strategizing and executing tactical components of the team’s business processes and customized plans for individual clients
Staying abreast with the latest trends in the industry to follow best practices and stay ahead of competitors Forecasting and tracking key account metrics like annual forecasts and sales results Managing budgets, explaining costs, and preparing reports on account statistics Leading & monitoring social media and SEO campaigns Frequently Used Tool – Slack, Hootsuite--
Assistant Manager, Client Services 11/2016 - 07/2018
Hinduja Global Solutions, Mumbai, Maharashtra India
Industry: Technology
Communicating with clients to understand their needs and explain product value Building relationships with clients based on trust and respect Collaborating with internal departments to facilitate client need fulfillment Collecting and analyzing data to learn more about consumer behavior
Keeping accurate records pertaining to inventory and account notes Maintaining updated knowledge of company products and services Resolving complaints and preventing additional issues by improving processes Identifying industry trends and acting as a client advocate with a focus on improving the buyer experience--
Account Manager 12/2015 - 10/2016
Dentsu Aegis Network, Mumbai, Maharashtra India
Industry: Advertising and Marketing
Generating sales among client accounts, including upsetting and cross-selling Operating as the point of contact for assigned clients and identifying opportunities to grow business Developing and maintaining long-term relationships with accounts/clients
Forecasting and tracking client account metrics Managing projects within client relationships, working to carry out client goals while meeting company goals while keeping records of all client transactions Coordinating with staff members working on the same account to ensure consistent service Collaborating with sales team to reach prospective clients, servicing multiple clients concurrently, often meeting deadlines Frequently Used Tool – Sprinkler, Slack, MailChimp--
Campaign Manager 04/2015 - 11/2015
BlogAdda, Mumbai, Maharashtra India
Industry: Marketing
Identify and evaluate new influencer talent Manage influencer activations end to end, including pitch meetings, rate negotiations and contracting, building creative briefs, managing content review/approvals process, and campaign reporting Manage the planning and execution of product launches, campaigns and other brand initiatives with influencers Brands Handled – Renault, Pepsi, Dabur, Fair & Lovely, Snapdeal, Nivea
Collaborate with cross-functional teammates to support social media, content marketing and digital advertising Track cultural trends and nuance across key markets and leverage those insights to inform local influencer portfolio and activation strategy. Partner with leadership to develop long-term strategies for building a portfolio of influencers across key verticals (music, consumer tech, outdoors, content creation, gaming, etc.) Frequently Used Tool – TweetDeck, MailChimp--
Account Executive 04/2014 - 05/2015
Origin Beanstalk, Mumbai, Maharashtra India
Industry: Advertising and Marketing
Developing budget strategies and timelines for clients Reporting and recording all sales activities in a web-based CRM system Collaborating with key decision makers to identify opportunities and develop ideas that deliver sales results
Creating detailed business plans to facilitate the attainment of goals and quotas Reviewing social media plans, websites, web banners, print ads and other advertising collaterals.--

Mumbai University 06/2009 - 03/2012
Mumbai, Maharashtra, India
Degree: Bachelor's Degree
Major:Advertising
Minor:Marketing
Bachelor’s Degree in Mass Media, specialization in Advertising

Marketing H1B Transfer Uegent Marketing, digital strategy, social media marketing, business development, sales, brand communications