Highlights:KEY CLIENT ENGAGEMENTS: - NFL - Integration with Marketo to OneTrust - Nokia - Integration with Marketo to Workfront - RedHat - Client Support for MOMA Instance (Eloqua) - Dell - Client support for CORP and FED Instances (SFMC) - Resideo - Managed care for the EMEA Region and Client Support for the NA Region (Marketo) - MetLife, Syntellis, Saludsa, Eurofarma, HSBC, IBM, Refinitiv, Thomson Reuters - Marketo Implementation

Skills:Adobe Certified Marketo Solution Architect, Oracle Certified Eloqua Solution Architect, Certified Marketo Solution Architect, Certified Eloqua Solution Architect, Marketo Certified Solution Architect, Eloqua Certified Solution Architect, Marketo Consultant, Eloqua Consultant, Marketo Expert, Eloqua Expert, Head of Marketing Automation, Head of Marketing Operations, Head of Email Marketing, Head of Digital Marketing, Marketing Automation Manager, Marketing Operation Manager, Email Marketing Manager, Digital Marketing Manager, Senior Marketing Automation Manager, Senior Marketing Operation Manager, Senior Email Marketing Manager, Senior Digital Marketing Manager, Marketo, Eloqua, Email Marketing, Digital Marketing, Salesforce, Salesforce Marketing Cloud, CRM, CRM Integration, Cross channel integration, Marketing Campaign Manager, Senior Marketing Campaign Manager, Digital Marketing Campaign Manager

Goal:12+ years of experience in Email Marketing & Digital Marketing (Email, Landing Page, Form, and Report), Campaign Creation & Management (A/B Testing Campaigns, Nurture Campaigns, Event Campaigns, Webinar Campaigns), B2B & B2C Segmentation Analysis & Management, Lead Generation, Lead Scoring Management, Lead Nurture Analysis & Management, Demand Generation, CRM Integration, Email & Campaign Planning, Analysis with key skill sets in Marketing Automation tools (Eloqua, Marketo, SFDC, SFMC, Braze). Developing end-to-end solutions for simple and complex technical and digital marketing requirements and collaborating with the US, LATAM, and EMEA region clients to deliver high-quality technical solutions and working with the clients directly on the Implementations and Integrations. Successfully integrated the Eloqua and Marketo tools with various platforms such as Facebook, LinkedIn, Twitter, Salesforce, and OneTrust using native integration and 3rd party integrations such as Webhook, Zapier, and Twilio. Planning and developing the project plan and time frame. Monitoring the progress of the account and setting deadlines. Activity and resource planning. Controlling time management with resource monitoring. Finding the best tech solution possible to solve the existing business problems and providing specifications for the solution's definition, management, and delivery. Describe the software's structure, characteristics, behavior, and other aspects to project stakeholders.

Certification:1. Adobe Certified Expert - Marketo Engage Business Practitioner Certificate 2. Adobe Certified Master - Adobe Marketo Engage Architect Certificate 3. Salesforce Certified Marketing Cloud Email Specialist 4. Salesforce Certified Marketing Cloud Administrator 5. Salesforce Certified Marketing Cloud Developer 6. HubSpot - Content Marketing Certification 7. HubSpot - Digital Marketing Certification 8. HubSpot - Email Marketing Certification 9. HubSpot - Inbound Marketing Certification

Senior Solution Architect 01/2024 - current
Verticurl Marketing Pvt Ltd (WPP Company), Coimbatore, Tamil Nadu India
Handling Accounts: Resideo (Client Support for EMEA & NA) & RedHat (Eloqua to Marketo Migration)
Roles and Responsibilities: Finding the best tech solution to solve the existing business problems and providing specifications for the solution's definition, management, and delivery.--
Solution Architect 01/2022 - 12/2023
Verticurl Marketing Pvt Ltd (WPP Company), San Jose, San Jose Costa Rica
Handled Accounts: NFL (ESP to OT Integration), MetLife (Marketo Implementation), Dell (Implementation and Managed Care for CORP, FED, TMS) & Nokia (Workfront to Marketo Integration)
Roles and Responsibilities: Integrated the Eloqua and Marketo tools with various platforms such as Facebook, LinkedIn, Twitter, Salesforce, and OneTrust using native integration and 3rd party integrations such as Webhook, Zapier, and Twilio.--
Associate Solution Architect 01/2021 - 12/2021
Verticurl Marketing Pvt Ltd (WPP Company), Coimbatore, Tamil Nadu India
Handled Accounts: Implementation for Syntellis & IBM, Integration for Refinitiv & Thomson Reuters
Roles and Responsibilities: Developed end-to-end solutions for simple and complex technical and digital marketing requirements and collaborated with the US, LATAM, and EMEA region clients to deliver high-quality technical solutions and worked with the clients directly on the Eloqua and Marketo tools.--
Project Manager 01/2020 - 12/2020
Verticurl Marketing Pvt Ltd (WPP Company), Coimbatore, Tamil Nadu India
Handled Accounts: Implementation and Managed Care for NTT Data, Refinitiv, Thomson Reuters, Eurofarma, Saludsa, Bausch Health, HSBC
Roles and Responsibilities: Planned and developed the project plan and time frame. Monitored the progress of the accounts and set deadlines. Activity and resource planning. Controlled time management with resource monitoring and end-to-end campaigns planned and executed for B2B and B2C clients.--
Senior Marketing Technology Specialist 01/2017 - 12/2019
Verticurl Marketing Pvt Ltd (WPP Company), Coimbatore, Tamil Nadu India
Handled Accounts: Implementation and Managed Care for Samsung (SEC-B2B) and Seagate (APAC, EMEA, CHINA, NA Regions)
Roles and Responsibilities: Planned and developed the project plan and time frame. Monitored the progress of the accounts and set deadlines. Activity and resource planning. Controlled time management with resource monitoring and end-to-end campaigns planned and executed for B2B and B2C clients.--
Marketing Technology Specialist 01/2016 - 12/2016
Verticurl Marketing Pvt Ltd (WPP Company), Coimbatore, Tamil Nadu India
Handled Accounts: Managed Care for Samsung (SEA, SEC Regions) & Tupperware (EMEA, NA Regions)
Roles and Responsibilities: Segments created and monitored, Lead Scoring programs created and maintained, Lead Nurture and Flow Monitored, CRM Integration to Salesforce, Email & Campaign Planned for B2C & B2B clients.--
Email Marketing Specialist 01/2014 - 12/2015
Verticurl Marketing Pvt Ltd (WPP Company), Coimbatore, Tamil Nadu India
Handled Accounts: Managed Care for Dell (APAC, EMEA, NA Regions)
Roles and Responsibilities: Assets created and done QA (Emails, Landing Pages, Forms, and Reports), Segments created and monitored, Campaigns created, deployed & monitored (A/B Testing Campaigns, Nurture Campaigns, Event Campaigns, Webinar Campaigns) for B2C & B2B clients.--
Email Marketing Associate 01/2013 - 12/2013
Verticurl Marketing Pvt Ltd (WPP Company), Coimbatore, Tamil Nadu India
Handled Accounts: Managed Care for Dell (APAC, EMEA, NA Regions)
Roles and Responsibilities: Assets created and done QA (Emails, Landing Pages, Forms, and Reports), Segments created and monitored, Campaigns created, deployed & monitored (A/B Testing Campaigns, Nurture Campaigns, Event Campaigns, Webinar Campaigns) for B2C & B2B clients.--

Kongu Engineering College 06/2007 - 04/2010
Erode, Tamil Nadu, India
Degree: Bachelor's Degree
Major:B.Sc. Information Technology
Completed the Bachelor of Science in Information Technology (B.Sc.IT) with 8.1 CGPA at the Kongu Engineering College Institute.

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