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Alena Toropchina

Moscow , Russia

Phone: xxx-xxx-xxxx

Email: xxx@xxxx.xxx



  • Looking For: PR specialist, PR communications manager

  • Occupation: Management

  • Degree: Master's Degree

  • Career Level: Fully Competent

  • Languages: RUSSIAN, ENGLISH

Career Information:

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Highlights:

Skills:interaction with media, managing projects of varying difficulty and urgency, interaction with all the services of the company, making the events - from small to large training to a large conferences, cooperation with foreign manufacturers, coordinating the distribution network, - Experience with contractors: the control of execution of orders, Sales exprerience, interaction with media

Certification:2020 - VIAPHOTO.RU "Mobile Photography Course", 7 lessons 2019 - Veronika Agaphonova Business School «My successful female business» 2019 - Cinema School «Svobodnoye Kino» (eng. Free Cinema) Editing video for all 2002 - Sales by Phone by A.Derevitskiy.


Experiences:

PR director 09/2014 - 02/2020
LARTE Design, Moscow, Russia
Industry: Automotive
LARTE Design Tuning Company (Premium Car brands) Moscow, www.larte-design.com
- Organization of participation in international and national industry exhibitions, conferences and other specialized events (Geneva, USA, Germany, Monaco). - Interaction with foreign partners and customers: business correspondence, sales, purchases, organization of the work of the German agency (press); - Preparation of promotional and presentation materials (P.O.S.): polygraph (leaflets, catalogs), souvenir products, reference and information materials for publishing in print and electronic media in Russian and English; - Preparation of photo and video filming, writing scripts; - Interaction with Media, preparation of materials: writing press releases, advertising; - Conducting business correspondence and document circulation with contractors, partners, customers; - Maintenance of company sites: control of SEO-promotion, contextual advertising, fill in the content (WordPress); - Social Networks: fill in the information, promotion (FB, Instagram, DRIVE2, YouTube) - Making short videos + photo with own correction and post production.--
Marketring director 06/2012 - 03/2014
MMS, Moscow, Russia
Industry: Hi-Fi & Home Theatre
MMS - Distributor of Hi-Fi, High End Home Theatre brands Moscow, mms-cinema.ru
- Preparation of an overall plan to promote a package of more than 30 brands: press publications (releases, articles, testing the product in the press's tests labs), dealership events (seminars, workshops, conferences), participation in exhibitions, additional events. Control of all work. - Coordination of departments (advertising, web-team, sales department) in the development of advertising layouts, placement of releases and other materials on the website and partner's sites, preparation of newsletters on products for domestic use. - Organization of events: workshops, seminars, exhibitions, multi-day conference for 20 to 200 dealers in Moscow, Moscow Region (search for the venue, team work on-site, documentation, list preparation, organization of transport, the entire logistics); - Coordinating with vendors (foreign producers): information interchange data, participation in conferences, negotiations, conflict resolution, organization of arrival / departure, organization of traveling to the factories with dealers and employees; - Working with media: preparation of promotional materials, press releases, planning and advertising, preparation and holding the press conferences. Key achievements: Two major exit conference with the participation of 200 dealers, incl. foreign partners; prepared and conducted three large specialized exhibitions; held monthly seminars for architects and designers; held training seminars for the dealers all over Russia, produced videos from the trainings, filmed a video, changed the website, wrote a press releases and held the dissemination of information about the new company's brands.--
Dep. director of marketing, event manager, PR manager, coordinator of the dealer network 06/2007 - 10/2011
A&T Trade, Moscow, Russia
Industry: Hi-Fi & Home Theatres equipment
A&T Trade - Distributor of Hi-Fi, High End Home Theatre brands Moscow, www.athifi.ru
- Organization of events: trainings, retreats and conferences for 20-200 dealers in Moscow, Moscow Region and once a year abroad (search venue, the organization of the team in place, working with contractors for the production of promotional materials, documentation, logistics); - Contact with vendors (foreign producers) informational support, participation in conferences, negotiations, conflict resolution - Coordination the distribution network: taking care of equipment in showrooms (display), production of POS-materials, etc. to promote brands. Constant interaction with a large distribution network of the company. - Work with the media (preparing the adv. materials, planning and placement, sending the equipment for testing in press). Key achievements: Career growth from PR manager to the deputy of marketing director. Experience in organizing seminars and conferences in the mode of time pressure - from 1 to 5 conferences per month, or frequent seminars at various venues. Working in multi- tasking, the ability to solve problems, smoothing conflicts with dealers and foreign partners-suppliers. Holding the press conferences, control the output with free materials (PR).--
Advertising Sales manager, the editor of the website. 05/2002 - 05/2007
SuArt Media, Moscow, Russia
Industry: Print press
SunArt - publishing house Moscow, www.millioncars.ru
- Sale of advertising space in the car magazine - Translation of articles from foreign information resources - Filling the web portal with news on a particular subject - Preparation of commercial proposals Key achievements: Experience in sales via telephone, experience to fill in the website content (admin area), the translation of articles from foreign resources.--

Education:

The Institute of Economy and Public Relations 06/1997 - 06/2002
Moscow, , Russia
Degree: Master's Degree
Major:Public Relations
Diploma. GPA: 4.8 - with offsets 4.6 - not counting offsets 5-point rating University degree


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