Highlights:

Skills:Lead Generation & Prospecting, Digital Marketing Strategist, Growth Marketing, Social media engagement, Customer Acquisition & Retention, Customer Acquisition & Retention, Marketing Automation

Co-founder & business development lead 07/2024 - current
Self-employed, Montreal, Quebec Canada
Industry: Yogshala
Co-founded and led business development for a wellness startup, driving customer growth, strategic partnerships, and revenue expansion. Spearheaded all sales and marketing initiatives, leveraging digital outreach and strategic networking to increase customer engagement and brand visibility. Utilized Google Analytics and CRM tools to optimize sales strategies and foster long-term client relationships.
• Successfully co-founded and developed a startup focused on wellness and yoga, driving customer growth and strategic partnerships. • Managed all aspects of business development, sales, and marketing initiatives, contributing to revenue growth and brand visibility. • Conducted lead generation and customer outreach through social media and digital marketing, enhancing customer engagement and retention. • Built and maintained strategic partnerships to expand market presence and increase brand credibility. • Utilized Google Analytics and CRM tools to track customer behavior and optimize sales strategies. Key Wins: • Achieved significant revenue growth and established Yogshala as a recognized brand in the wellness community. • Secured strategic partnerships that enhanced brand visibility and customer engagement.--
Business Administration 07/2022 - current
Tara Bianchini, Montreal, Quebec Canada
Industry: Protoplus Precision
As an Administrative Assistant at Protoplus Precision, I was responsible for supporting daily office operations through basic accounting tasks, administrative support, and customer communication. I efficiently managed tasks using the E2 Shop System, contributing to streamlined workflow and organized administrative processes.
• Utilized the E2 Shop System for basic accounting tasks, including invoicing, purchase orders, and tracking expenses, ensuring accurate financial documentation. • Answered phone calls and managed emails, providing prompt and professional communication with clients, vendors, and internal teams. • Organized and maintained physical and digital files, ensuring easy access to important documents and efficient record-keeping. • Assisted in day-to-day administrative tasks, such as scheduling meetings, coordinating office supplies, and supporting team members in routine operations. • Contributed to a well-organized office environment by streamlining filing systems and maintaining accurate records. Key Wins: • Improved office efficiency through effective use of E2 Shop System for accounting and administration tasks. • Enhanced customer communication and satisfaction by providing timely and professional responses to inquiries.--
Social Media & Marketing Consultant 05/2019 - current
Freelancer, Montreal, Quebec Canada
Industry: Gem Jewellery, K-med plus, Klabliss.in
Designed and executed social media campaigns to increase brand visibility and customer engagement. Leveraged digital marketing strategies for lead generation and customer acquisition. Created engaging content and collaborated with influencers to enhance brand credibility and expand reach. Successfully converted social media engagement into real customer conversions, driving sales and brand growth.
Developed and executed high-impact social media campaigns to enhance brand visibility and customer engagement. Utilized digital marketing strategies for lead generation and customer acquisition across multiple platforms. Created engaging content and storytelling to connect with target audiences, building brand loyalty and increasing sales. Collaborated with influencers and strategic partners to expand reach and credibility. Successfully converted social media engagement into customer conversions, driving brand growth and revenue.--
MICE Operator (Meeting, Incentives, Corporate, Events) 01/2018 - 05/2019
Thomas Cook Inc., Mumbai, Maharashtra India
Industry: Thomas Cook Inc.
Managed corporate travel, event planning, and logistics for international conferences and incentive trips. Coordinated end-to-end event logistics, including venue selection, travel arrangements, and budgeting, ensuring seamless execution and customer satisfaction. Negotiated vendor contracts to optimize event costs and maximize ROI.
• Managed corporate travel, event planning, and logistics for the MICE department, ensuring seamless coordination of international events and conferences. • Coordinated end-to-end event logistics, including venue selection, travel arrangements, and on-site support for corporate clients. • Worked closely with vendors, event planners, and corporate clients to design customized travel experiences and event solutions. • Handled budgeting and contract negotiations, ensuring cost-effective and efficient event management. • Implemented digital tracking systems to optimize event logistics and reduce operational costs. Key Wins: • Successfully managed travel and logistics for 10+ high-profile corporate events with 200+ attendees each. • Reduced travel and accommodation costs by 15% through strategic vendor negotiations.--

BDR roles Business development representative
Event organization Event management