Highlights:

Skills:Communication Campaigns, Events Management, Project Management, Team Management, Budgeting, Public Relations

Marketing Manager 02/2022 - current
One Block Down, , Italy
Industry: Fashion
Direct report to the CEO. Managing and coordinate of Marketing and Content Creation team. Co-Branding Projects and Activations Brand image and positioning Marketing analytics and campaign reporting
Direct report to the CEO. Managing and coordinate of Marketing and Content Creation team. Co-Branding Projects and Activations • Manage and coordinate One Block Down Brand global marketing campaigns (internal and external content productions). Co-branding projects: Cassina, Camber, C.P. Company, Mizuno, Pleasure, Refrigiwear, Rocky Mountains, Vans etc. • Play an account role, with brand partners, in the development of the seasonal activations; • Budget management for the activities of the advertising agency carried out by the One Block Down through the different platforms towards third parties; • Create and manage public relations with global talent communities and develop gift seeding activities to promote the One Block Down Brand; • Manage and coordinate the social channels of the One Block Down Brand. Brand image and positioning • Establish positioning, identify target audiences and develop marketing plans with specific goals across different channels and segments; • Manage and coordinate the use of logos and the One Block Down brand identity for all internal communications and third parties (UX/UI of the website, printed and digital material); • Dealing with the expansion of the One Block Down Brand and the growth of global brand awareness, towards international brands and key cities, creating new communication strategies; • Manage and coordinate relationships with external collaborators, media, press and agencies for the use of the One Block Down Brand. Marketing analytics and campaign reporting • Collaborate with the E-commerce Manager for analysis and creation and marketing performance strategies; • Analyze customer information, consumer trends, market analysis, and marketing best practices to build successful strategies; • Identify the effectiveness and impact of Marketing and Communication initiatives with data monitoring and analysis.--
Strategic Account and Program Manager 02/2020 - 02/2022
FiloBlu S.p.A, , Italy
Industry: E-commerce
Direct report to the CEO. Coordination of the Brand & Creative Strategy Unit based in Milan headquarter.
Direct report to the CEO. Coordination of the Brand & Creative Strategy Unit based in Milan headquarter. • Quotation of the assets pertaining to the business unit (Brand Strategy, Brand Identity, UX, UI, Communication campaign, Photographic shooting, Video production); • Supervising and planning activities for incoming projects; • Ongoing project management activities for the Brand & Creative Strategy area; • Full individual responsibility of e-commerce, creative and special projects with several streams and more than 20 interfaces involved. Coordination of the request of the others business unit; • Operational management of the Milan headquarter and of the multifunctional space available.--
Digital Project and Program Manager 12/2015 - 01/2020
NTTData for Sky Italy, , Italy
Industry: E-commerce
Ongoing project management activities for Technology and Agile Software Center areas. • Supervising functional analysis, project definition and planning activities; • Full individual responsibility of a program with several project and more than four teams involved; • Understanding of technical items, updating project documentation, evaluating the status of each activity, verifying resources performances, adjusting schedules; • Ongoing reporting activities to main project stakeholders; • Close the project and highlight project success (Sky Go Plus, Sky Wi-fi etc.).
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Università Cattolica del Sacro Cuore Milano 09/2008 - 10/2011
Milan, , Italy
Degree: Bachelor's Degree
Major:Economics
Profile in Economics and Management of museums and exhibitions. (LM-76 Economics for the environment and culture). Final grade: 102/110 Thesis title: The contemporary art market during the economic crisis. The trends of art companies compared with the performance of gold, real estate and shares markets.

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