Highlights:

Skills:Strategy, Digital marketing, Promotions, Brand building, CRM, Loyalty programs, Email marketing, Social media marketing, Advertising, Public relations, Brand Strategy, Sales

Chief Marketing Manager 05/2016 - current
Madame Tussauds - Merlin entertainments, delhi, India
Industry: entertainemnt
14 years of experience in Marketing .Proven expertise in Brand Management, Comprehensive Marketing Plan, ATL/BTL/Online Retail Communication Strategy, Season Launch, Customer Relationship Management (CRM), Consumer Insight, Sales Analysis, In-store Layout, Visual Merchandising, Mentoring, with an aim to enhance organisational performance.
I am currently heading Marketing at Merlin Entertainments as a part of the leadership team leading the launch of Madame Tussauds in India . Previously i was associated with Marks and Spencer India since 2009 and have been contributing to its successful footprint and revenue growth. I have had the opportunity to manage store design and environment, retail marketing, public relations, loyalty program and customer relationship management for the brand in India. Responsible for establishing and maintaining firm foundations for the Madame Tussauds in India .Creation of marketing programs which deliver high levels of consumer awareness. Responsible for leading the Madame Tussauds marketing and sales team to deliver the business plan, in line with brand values and Merlin business strategy, and to ensure delivery of revenue and customer satisfaction targets.--
Chief Marketing Manager 11/2009 - 05/2016
Marks and Spencer, delhi, Delhi India
Industry: Retail
• Strategized retail marketing, public relations (PR), store design, loyalty program and Customer relationship management (CRM)for the premier UK based retailer • Remained part of core team fuelling footprint expansion to 50 stores at CAGR of 25%; awarded Most Promising Employee with high performance ratings • Bagged various industry recognition like the Best Store Layout award, Window Design Concept, innovative marketing award from Images Retail
Customer Relationship Management (CRM) and Loyalty Program • Promoted to manage CRM, direct marketing, loyalty program and public relations (PR) enhancing database from 5 lac to 1 million plus members today • Put in place robust planning and forecasting mechanism with assigned targets increasing retail contribution from loyal customers to 86% • Developed targeted communication plan based on customer’s preferences with a high click-thru rate of 1.6 generating 12% incremental revenue spikes Retail Marketing Communication • Formulated annual ATL/BTL/Online/Direct marketing plan and budget strategy in sync with global office managing an annual budget of INR 9cr • Strategized retail marketing calendar based on festive timelines, instrumental in garnering maximum sales revenue during Christmas as against Diwali in India • Coordinated closely with product teams for season launches and popularizing category thrusts like linen, knitwear building 40% contribution for each Store Design and Environment • Appointed to manage retail design and store layout, worked closely with vendor partners maintaining quality and reducing timeline from 156 to 55 days • Ideated and introduced small format specialty stores for men, beauty, lingerie post in-depth market and consumer behavior study augmenting faster expansion • Put in place store navigation on local demographic pattern ensuring retail freshness and best mix use to enhance store look and feel keeping brand ethos in mind • Conducted in-depth sessions with sales, marketing, and design teams to understand brand persona, seasonal themes for targeted retail communication execution • Introduced indigenously produced standard template of modular fixtures with ready inventory increasing productivity by reducing costs • Developed seasonal visual merchandising plan with innovative window displays, cutting edge imagery as per global brand’s color and mood board guidelines--

Wigan &Leigh College 06/1998 - 06/2001
delhi, Delhi, India
Degree: Bachelor's Degree
Major:Fashion & Deign
Bachelor’s Degree in Design (Specialization in Fashion Design)