Highlights:One of the most rewarding highlights of my career was leading the launch of the Volvo XC40 BEV in the LATAM market. Within just 20 days, the pre-sale reached a sold-out status, contributing to a 10% market growth in the region. This success stemmed from a combination of strategic planning, market intelligence, and seamless coordination with multidisciplinary teams. It reinforced my ability to drive impactful results in a competitive and fast-paced environment.

Skills:Product Management, Market Intelligence, Business Strategy, Competitive Analysis, Pricing Strategy, Sales Reporting Automation, Data Analysis & Visualization, Key Performance Indicators (KPIs), Rebranding Strategy, Automotive Industry Expertise, Multinational Coordination, Product Portfolio Optimization, Marketing Intelligence, Problem-Solving, Emotional Intelligence, Resilience, Team Leadership, Effective Communication, Time Management, Attention to Detail, Adaptability, Multitasking, Automotive Product Launch, LATAM Market Strategy, Dealership Network Training, Electric Vehicle (EV) Strategy, Premium Brand Positioning

Goal:My primary career goal is to continually develop as a professional by expanding my knowledge and expertise in product management, market intelligence, and business strategy. I aim to contribute to innovative and growth-focused projects that allow me to apply my problem-solving skills and leadership abilities. Ultimately, I seek opportunities where I can drive success through strategic decision-making, collaboration, and adaptability while fostering my professional growth.

Membership:Currently, I am not formally affiliated with any professional organizations, but I actively engage in networks and communities within the automotive, product management, and market intelligence sectors. I am exploring memberships in relevant professional associations to broaden my connections and stay updated with industry trends.

Certification:Product Management Certification EF SET English Certificate (C2 Proficient) – 72/100 Communication and Public Speaking Training Product Marketing Manager Certification Laboratório Na Prática ESPM (How to interpret market trends and translate them into strategic decisions for the company)

Honor:While my roles have not included formal awards, the successes I achieved, such as the sold-out pre-sale of the XC40 BEV and the successful rebranding initiatives at Volvo and BMW, have been recognized and celebrated by senior leadership. These accomplishments serve as a testament to my dedication and strategic contributions.

Learning and Development Senior Consultant 10/2020 - 04/2022
Volvo Car Latin America, São Paulo, São Paulo Brazil
Industry: Automotive
At Volvo, I gained great prestige in structuring the market intelligence area, developing the first automation of sales reports for Volvo Cars Brazil. I was successful in product management in Latin America, reducing product complexity for all of Latin America. I trained the Brazilian dealership network for the launch of the XC40 BEV.
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Product & Price Management 05/2019 - 10/2020
Volvo Car Latin America, São Paulo, São Paulo Brazil
Industry: Automotive
I've worked as Product Manager at Volvo LATAM market responsible for 18 countries (excluding Brazil and México); in one year, I managed to increase 10% of total net growth by reducing the complexity of models and options.
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Product, Price & Marketing Intelligence Consultant 03/2016 - 05/2019
Volvo Car Latin America, São Paulo, São Paulo Brazil
Industry: Automotive
I oversaw the development and reinforcement of market data. Automation and day-to-day data transmission and development of the company's KPI. I've structured the market intelligence business with the president and the board. I carried out several analyses of competitors to improve the rebranding process of Volvo in Brazil.
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Market Intelligence Analyst 02/2015 - 12/2015
BMW Brazil, São Paulo, São Paulo Brazil
Industry: Automotive
In 2015, I was invited to work at BMW, where I had the challenge of restructuring the brand's market intelligence area in Brazil. I brought reports used in the headquarters (one page report) and, together with the product team, I was responsible for reducing the complexity of the brand's portfolio in 2015 for the consumer.
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Product & Price Coordinator 05/2013 - 02/2015
Volkswagen Brazil, São Bernardo do Campo, São Paulo Brazil
Industry: Automotive
Following the board's guidelines in Brazil, where VW needed new products to boost sales and mitigate the crisis in the automotive market that year, I successfully presented and launched the VW Saveiro Surf in Brazil, bringing back the iconic VW version first launched in the Passat in 1978. I have had the opportunity to work with multi-disciplinary teams in various countries. Germany and Argentina held weekly meetings to identify and monitor key performance indicators for new products.
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Product Marketing Intern 08/2011 - 05/2013
Volkswagen Brazil, São Bernardo do Campo, São Paulo Brazil
Industry: Automotive
I managed products within marketing intelligence. Conducted board meetings, and created impactful business cases and press releases.
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Anhembi Morumbi 01/2014 - 12/2018
São Paulo, São Paulo, Brazil
Degree: Bachelor's Degree
Major:Marketing
Minor:Business
Graduated in Marketing with a minor in Business, I built a solid foundation in market strategies, brand management, and business operations. My academic journey equipped me with the ability to analyze consumer behavior, develop data-driven strategies, and identify growth opportunities. The combination of Marketing and Business studies has refined my expertise in project management, cross-functional collaboration, and decision-making, providing a comprehensive skill set to excel in product management and strategic business roles.

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