Highlights:• Exceeded FY23 marketing goal by improving profitability of the portfolio by 6% while exceeding CAD 978K above the YTD FY23 revenue goal in a year. • Activated products on the BD e-commerce website, leading multiple cross-functional teams without formal authority to complete competing projects on time meeting the highest standards. • Reduced production cost of low sales volume products by outsourcing and improved the profitability by 60% • Improved forecast accuracy by 12% by obtaining updates on sales funnel opportunities and communicating the changes with supply chain team.

Skills:Omni-channel Integrated marketing plans, Go-to-Market launch plans, Multi-brand portfolio management, Expert in Power Point and Excel

Goal:A marketer with a creative mind and strong analytical skills. I can add value to any organization by preparing concise and insightful business reports and getting the projects completed on time meeting the highest standards while building positive long-term relationships with both internal and external customers.

Honor:A member of Golden Key honour’s society at Griffith University

Associate Product Manager 05/2022 - 08/2023
Becton Dickinson, Mississauga, Ontario Canada
Industry: Healthcare
Achievements • Exceeded FY23 marketing goal by improving profitability of the portfolio by 6% while exceeding CAD 978K above the YTD FY23 revenue goal in a year. • Activated products on the BD e-commerce website, leading multiple cross-functional teams without formal authority to complete competing projects on time meeting the highest standards. • Reduced production cost of low sales volume products by outsourcing and improved the profitability by 60% • Improved forecast accuracy by 12% by obtaining updates on sales funnel opportunities and communicating the changes with supply chain team.
Responsibilities • Developed and implemented annual marketing goals, objectives, strategies, and tactics through SWOT analysis. • Delivered accurate and concise reports to global marketing and leadership team for optimal business decision making to support product life cycle management, pricing decisions, and ROI analysis for new projects. • Collaborated with the sales team to win new businesses and to improve customer experiences with competitive pricing, product information, back-order communication, and marketing content. • Managed price for contract renewals, forecasting, demand planning, RFP submissions and annual marketing plan processes.--
Marketing Operations Coordinator 05/2021 - 05/2022
Becton Dickinson, Mississauga, Ontario Canada
Industry: Healthcare
Achievements • Increased sales of a new product by 15% by developing and executing Go-to-Market strategies. • Managed price matrix as a single source of truth and created a sales team facing version eliminating confidential information using Power query. • Launched a new product in Canadian market by developing and executing an integrated marketing plan utilizing Google search, online display ad, a landing page, Sales Force to manage leads and Marketo for re-targeting email campaigns.
Responsibilities • Managed customer back orders for 4 business portfolios using various Excel functions to improve the accuracy and efficiency of manual allocation processes. • Provided accurate stock level and ETA information of back ordered products in a timely manner by importing and organizing data from SAP and JD Edward to Excel. • Supported sales and marketing in ordering and warehousing sample products for sales conversion and customer education using Sales Force.--
Associate Media Planner 03/2020 - 02/2021
Mindshare, Toronto, Ontario Canada
Industry: Advertising
Achievements • Developed an interactive Excel dashboard that intuitively presents the performance of marketing campaigns using pivot graph and slicer.
Responsibilities • Coordinated omni-channel media planning and execution processes for 6 brands working directly with 3 planning managers and subject matter experts from 4 cross-functional teams. • Assisted in developing annual marketing plans according to the client brief for 6 brands by pulling target audience insights from Nielsen while adhering to timelines and budget. • Prepared monthly campaign and post-campaign reports to analyze the effectiveness of each campaign and to advise data driven media budget allocations. • Ensured campaigns go live as scheduled communicating with subject matter experts and client finance team according to brand activation calendars. • Updated the master plan to reflect budget changes while actualizing media spend and corrected discrepancies between planned budget and actual spend amount ensuring correct billing.--
Social Media Ambassador 05/2019 - 12/2019
George Brown College, Toronto, Ontario Canada
Industry: Education services
Achievements • Exceeded content reach and engagement goals by 30% and 23% respectively.
Responsibilities • Created engaging social media content through social listening to increase the enrollment rate. • Maintained and updated an editorial calendar and produced marketing content performance report.--
Customer Experience Associate 09/2019 - 10/2020
TD Bank, Toronto, Ontario Canada
Industry: Financial services
Achievements • Brought in USD 3.9 million investment into TD Wealth management by referring a client to a financial advisor. • Achieved assigned sales goals by promoting banking solutions based on the individual needs of clients. • Demonstrated ability to quickly learn various software applications such as C3, S3, and Admin Apps.
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Strategy Planner 08/2017 - 08/2018
Grand Intercontinental, Seoul, Seoul South Korea
Industry: Hospitality
Achievements • Saved CAD 30K franchise fee per year through an analysis on reservation sources. • Launched a new package deal with marketing team which resulted in increased occupancy rate by 15%.
Responsibilities • Conducted market environment analysis as a part of mid to long-term strategic planning. • Produced monthly market trend reports which informed the C-level executives to establish mid to long-term strategies. • Prepared quarterly performance reports by analyzing P&L to improve the profitability of the organization.--

Griffith University 06/2012 - 07/2015
Gold Coast, Queensland, Australia
Degree: Bachelor's Degree
Major:Business Management
Minor:Marketing
GPA 6.04 / 7 A member of golden key honor society

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