Highlights:• 22+ year experience as CRM Consultant • 13+ year experience as a Business Analyst • 3+ year experience as a Product Owner • 9+ year experience as a Salesforce Administrator for LatAm region

Skills:Salesforce Product Owner, Salesforce Business Analyst, Salesforce Product Analyst

Goal:International opportunities as CRM Salesforce Business Analyst, Product Owner or Product Analyst (remote, hybrid, in person)* *Open to relocate to North America and Europe (Need Sponsorship)

Certification:• Salesforce Certified Administrator (SCA) • Salesforce Certified Platform App Builder Certification • Salesforce Certified Associate • Salesforce Certified Business Analyst • Certified Scrum Product Owner (CSPO®) • Certified SAP SD - Sales and Distribution – ECC 6.0

CFB Global Digital Experience Product Owner (Salesforce) 09/2020 - current
Cargill, Sao Paulo, SP Brazil
Main activities: in CFB Business (Cargill Food and Bio Solutions) - Deliver Sales Enablement solutions to improve the existing processes for leads and prospects such as: the lead generation, qualification, management, conversion rate, first sale and retention. Also, in Service Cloud, exploring solutions for case and order management, RPA, SLA and other features, increasing adoption, achieving KPI’s and helping our customers improve business negotiations.
•As a Salesforce Product Owner at Cargill, for the last 3 years, I’ve led my team to deliver digital solutions to improve contribution margin, where we exceeded USD 2 million in North America, creating over 60 new opportunities for new customers, which generated over USD 13 million in sales revenue, and increased conversion rate from 2% to 9%. After our delivered solutions, we received 8,000 new leads from different sources, which was around 10% above target for the first year. In Service Cloud, delivering case management, Sla, RPA for order management, integration with ERP, escalation rules, internal cases, complaint management.--
Salesforce Business Analyst 05/2018 - 09/2020
Cargill, Sao Paulo, SP Brazil
Main activities: Salesforce Business Analyst, performing the following: work at a Global CRM Project, grooming sessions with stakeholders and close to the business, understand business pain points, gather requirements for improvements, assess new ideas, estimate and deploy digital Sales Enablement solutions for global salespeople.
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Salesforce Administrator 04/2010 - 03/2018
Stefanini Consulting, Sao Paulo, Brazil
Main activities: I worked at Johnson & Johnson Vision Care as the Latin America business analyst and Salesforce Administrator at a Global CRM project from 2010 to 2017. In charge of all deployments, small projects, business requirements, end user training sessions, enhancements and general support to hundreds of users in Latin America.
• From 2010 to 2017, I was the CRM business analyst in LatAm region, and was responsible to manage and support over 200 users in more than 13 countries, where I performed frequent training sessions in 3 different languages, and coach them to use the new features in our Salesforce organization, showing the values of each functionality, tracking different kpi’s, such as: % time in the field, % of planned visits, average calls per day, number of contacts created etc. All of these were important to have better reports and dashboards, extracting the best data out of the system, improving adoption and saving time to perform their daily activities.--
CRM Siebel and SAP SD Consultant 06/2006 - 10/2009
Deloitte Touche Tohmatsu, Sao Paulo, Brazil
Main activities: I have worked as a CRM Siebel Consultant in several projects on the configuration team, developing screens and Actuate Reports, supporting the users and solving the service requests. I have experience as a SAP SD Consultant working with several developments inside SD module
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CRM Siebel Consultant 12/2003 - 02/2005
Accenture, Sao Paulo, Brazil
Main activities: I have worked as a CRM Siebel Consultant at Unilever on the configuration team, developing screens and Actuate Reports, supporting the users and solving the service requests.
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Padre Anchieta University 02/1997 - 12/2001
Jundiai, Sao Paulo, Brazil
Degree: Bachelor's Degree
Major:Business Administration
Graduation - Bachelor in Business Administration • Padre Anchieta University – Jundiaí – SP – concluded in Dec/2001

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