Highlights:Under Strategy & Marketing Department - as a Senior Marketing Officer, I am actively involved in various aspects of promoting and marketing our brand. This involves preparation of brand management strategies, selection of brand ambassador and creating and evaluating commercial ad design & scripts, and ensuring their effectiveness. I am also responsible to follow up & manage implementation of sales promotion. Moreover, I am responsible for conducting comprehensive feasibility studies, new product development and market assessments and branch expansion to gauge the potential success of our brand in the market and also enhance the profitability and liquidity of the Bank. Additionally, I review and analyse sponsorship prospects to maximize our brand's exposure and impact. In addition to other tasks, I oversee activities related to giveaways, engaging our audience and fostering brand loyalty. As a team of Strategy and Marketing Department, I actively engage in strategic planning, and periodic progress reviews and reports

Skills:Banking

Certification:Basic Computer, Modern Accountancy with Peachtree, IFRS Certification, Leadership Essentials, Team Leadership & Time Management, Domestic Banking Operation, Legal Training for Bankers, Anti-money Laundering & Counter Terrorist Financing, Excellence Through Service – Building A Service Culture, Flex cube Banking Software Applications, Professional Selling Skill, Strategic Decision Making & Problem Solving, SPSS – Statistical Package for Social Studies, Change Management, Supervisory Management, One Week Package Training Program, Credit Processing, International Banking Operations, Customer Care & Quality Service, Marketing & Customer Service Relationship Management, Reference Management & Power Point Preparation One Week Package Training

SENIOR MARKETING OFFICER 06/2023 - current
SIDAMA BANK S.C., ADDIS ABABA, ADDIS ABABA Ethiopia
Industry: BANKING
Engagement in marketing activities and strategic activities
Under Strategy & Marketing Department - as a Senior Marketing Officer, I am actively involved in various aspects of promoting and marketing our brand. This involves preparation of brand management strategies, selection of brand ambassador and creating and evaluating commercial ad design & scripts, and ensuring their effectiveness. I am also responsible to follow up & manage implementation of sales promotion. Moreover, I am responsible for conducting comprehensive feasibility studies, new product development and market assessments and branch expansion to gauge the potential success of our brand in the market and also enhance the profitability and liquidity of the Bank. Additionally, I review and analyse sponsorship prospects to maximize our brand's exposure and impact. In addition to other tasks, I oversee activities related to giveaways, engaging our audience and fostering brand loyalty. As a team of Strategy and Marketing Department, I actively engage in strategic planning, and periodic progress reviews and reports.--
BRANCH MANAGER 05/2018 - 03/2020
DASHEN BANK S.C., ADDIS ABABA, ADDIS ABABA Ethiopia
Industry: BANKING
ENHANCING THE ACTIVITIES AND PROFITABILITIES OF THE BRANCH
As the branch manager, my primary focus is on mobilizing resources (deposit and FCY generation) by working with a cohesive team, work on broadening customer base and usage of DFS (Digital Financial Service), ensuring extraordinary service delivery which is fundamental for retaining customers and word-of-mouth campaign, and striving for branch profitability. Plus, I team up for the broadening of DFS channels through promotion and awareness creation through various strategies like sales campaign. I highlight maintaining open lines of communication and periodic and regular report to the Head Office. Moreover, I am diligent in ensuring timely tax payments and meticulously follow up on the accuracy of our financial records and monitoring.--
BRANCH MANAGER 03/2013 - 12/2017
HIBRET BANK S.C., ADDIS ABABA, ADDIS ABABA Ethiopia
Industry: BANKING
ENHANCE THE CUSTOMER SERVICE OF THE BRANCH
The branch manager represents the Bank at the branch level, plans, coordinates; directs & supervises the activities of the branch; develops and implements budget and plan of the Branch as per the approval of the corporate organ; coordinate and team up marketing activities to attract & retain customers and selling of products; motivates, coaches & controls of the Branch’s staff; accept, analyse, and approve credit requests under the Branch discretion & chairs the branch credit committee and send files for approval above discretions; resource mobilizations and work for the profitability of the Branch; communicate and report with/to Head Office organs; ensures taxes are paid in due course; follows up of books of accounts; and others.--
ASSISTANT BRANCH MANAGER AND CUSTOMER SUPERVISOR 08/2003 - 03/2013
HIBRET BANK S.C., ADDIS ABABA, ADDIS ABABA Ethiopia
Industry: BANKING
EXCELLING CUSTOMER SERVICE
Make sure operations of the Bank at branch level implemented as per the various policies and procedures of the Bank; coordinates, manages, motivates, coaches and controls staff of the Branch and team up for achievement of plan & budget; as member of branch credit committee participates in credit process/management; dual controls & administers cash both local & foreign currencies; handles trade finance/foreign transactions; handles customer complaints and retains customers; makes and approves reports and others.--

ADDIS ABABA UNIVERSITY 09/2001 - 07/2003
ADDIS ABABA, ADDIS ABABA, Ethiopia
Degree: Associate's Degree
Major:BANKING AND FINANCE
BANKING OPERATIONS AND PROCESS

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