Highlights:Creative and tech-savvy Marketing professional with 11+ years of experience in B2B and B2C domains across industries like FMCG, Manufacturing, IT, and Shipping. My Specialities include: | B2B + B2C Marketing Communications (MarCom) | Social Media Marketing (YouTube, Instagram, LinkedIn, Facebook, Twitter, Hootsuite & more) | Mobile Marketing (Apps, SMS) | Advertising (ATL: TV, Radio, Web-PPC & PPM, SEM) | Promotions (BTL Activations, Merchandising, Gifts, Roadshows, Events, Conferences) | Online Marketing Campaigns | Online Reputation Management/ORM & Community Building | Product Launches | Public Relations (PR) & Media Buying | Content Creation Strategy (Print, Copy Writing, Video Production, Storytelling, Infographics, Write-ups, Webinars, Podcasts, Interviews, Blogs) | Market Research (Consumer Research-Psychology-Behaviour, Competitive Research, Surveys) | Business Development | Dealer, Vendor/Agency Development | Customer Relationship Management and Marketing Automation (Inbound Marketing, Account-Based Marketing, Lead Nurturing, Email Marketing, Sales Enablement) | Conversion Rate Optimization/CRO (A/B Testing, Call-To-Action) | Technology Integration & UI/UX/CX | Growth Hacking, Profit and Loss (P&L)-ROI Budgeting, Project Management & Marketing Calendar Planning | Affiliate Marketing | Data & Marketing Technologies (MarTech, Ad Tech) | Blockchain promoter My Technical Skills include: | Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator, InDesign, Dreamweaver) | CRM, ERP & Marketing Automation (Hubspot, Salesforce, Microsoft Dynamics, SAP-SD) | Google Analytics & SEO | Content Management Systems/CMS & E-Commerce (WordPress, Magento) | Web Design (HTML, CSS)

Skills:Go-To-Market, Marketing Communication, Digital Marketing, Marketing Analytics, Brand Management, International Marketing, Marketing Head, CMO, Marketing Director, Marketing Management

Goal:In the next five years, I see myself spearheading Strategic Marketing projects for a customer-centric organization, both Digital and Traditional. Ten years down the line, I aim to head up the Marketing function and implement 360-degree Integrated Marketing programs that positively contribute to the organization's bottom line.

Membership:NA

Certification:Fundamentals of Digital Marketing By Google Digital Garage https://www.slideshare.net/secret/lBhk1BlE3Ik9Je | Project Management Essentials Certified By Management & Strategy Institute https://www.slideshare.net/secret/afrt1dQ4kGZDvN | IBM Blockchain Essentials By IBM https://www.youracclaim.com/badges/b6e234f6-e80a-4e4b-b456-524e832a3c2d/linked_in_profile | GDPR Data Protection Officer Skills By The University of Derby https://www.slideshare.net/secret/LAIdxAhz7M1Q1o | IELTS General Training (Band 7.5) By IELTS Official| Computer Hardware & Networking By Savitribai Phule Pune University https://www.slideshare.net/secret/1nCVjgslhSnFje | Certified Network Security Specialist (CNSS) By ICSI (International CyberSecurity Institute), UK https://www.icsi.co.uk/certificates/bccsjxzymy | SAP SD Usage Foundations By Global Enterprise Infotech Solutions https://www.slideshare.net/secret/xIgHckNx42uHFc |

Honor:MBA Top Scorer by IndSearch Business School (2010) | BBA Best Student by D. Y. Patil College (2007).

Global Marketing Manager 02/2018 - current
SHIPCO TRANSPORT INC., Pune, Maharashtra India
Industry: Shipping and Logistics
Shipco is a subsidiary of Denmark's Scan-Group with ~USD700 million in revenue, that caters to clients like DHL, UPS, and more.
Heading up the Marketing function for the AMERICAS, EMEA, and APAC markets by directly reporting to the Global CCO based in New Jersey. Ensuring Brand Compliance across 75+ offices to position Shipco as a truly Neutral NVOCC. | Developing the marketing calendar and creative roadmap based on the budgets allocated (~USD60 million +/-1% YOY). | Devising multi-channel Go-To-Market strategies (digital + traditional) and managing project-based implementations. | Collaborating in cross-functional teams involving Sales, IT, Finance, HR, and Legal professionals to create impactful campaigns complying with regional norms (e.g., GRPR compliant emailers for EU/UK, App development in Chinese, Public Relations campaigns like #FreightIsAPeopleBusiness to foster trust among the internal/external stakeholders). | Maintaining positive marketing ROI (e.g., Recruiting and training an in-house team of 5 graphic designers and 2 marketers, thereby reducing the spending by ~50%, Introducing just-in-time vendors/agencies for critical projects, reaching out to 100K+ prospects/clients using lead generation, CRM and account-based marketing techniques).--
Executive – Marketing and Operations 06/2014 - 02/2018
HINDUSTAN COCA-COLA BEVERAGES PVT. LTD., Pune, Maharashtra India
Industry: FMCG
The Indian wing of The Coca-Cola Company offers over 500 brands across 200 countries.
Implemented omnichannel campaigns for the new E-Commerce (Coke2Home.com) and Dispensing initiatives that increased the target market coverage and brand awareness by over 90% within 2 years of inception. | Led a team of external vendors for effective BTL activations (Roadshows, Merchandising, Gifts, Events, Conferences, Trade Shows). Managed local media buying for ATL campaigns (Radio, TV, newspapers, magazines). | Launched online campaigns (SEO, SEM, PPC, social media, ORM, Google Analytics) to drive untapped offline footfalls to e-commerce portals (new registrations). Further, I worked on retargeting and loyalty programs based on CLVs that boosted volumes by ~20% (repeat purchases and cross-selling) and reduced the overall CPA by ~10%. | Partnered with distributors, retailers, key accounts, and sales team to activate 200+ non-performing dispensing units by personally visiting the field and explaining the profit margins (direct/indirect).--
Brand Manager 08/2012 - 04/2014
GREENLIME – PUDUMJEE HYGIENE PRODUCTS LTD., Pune, Maharashtra United States
Industry: FMCG
Leading manufacturer supplying hygiene solutions to brands like Hilton, McDonald's, Taj, Airports, and retail customers.
Directed the Product and Brand Strategy for the B2B and B2C markets by utilizing the Brand Key model | Worked with a cross-functional team comprising Sales, R & D, Production & Finance experts to develop 3 new products and relaunch 20 existing SKUs under the brand Greenlime. Also envisaged the brand's marketing journey. | Defined brand identity, brand experience, and brand guidelines to build a brand image (Think Fresh). | Oversaw the development and end-to-end operations of Greenlimezone.com, an e-commerce portal developed to expand the brand and product reach across 25 states. Managed SEO/SEM/PPC campaigns for the website.--
Multiple Marketing Roles 05/2007 - 07/2012
Multiple Employers, Pune, Maharashtra United States
Industry: FMCG/IT/Automobiles
PREVIOUS ROLES | Independent Brand Marketing Consultant, APRIL 2010 – July 2012. | Pursued Full-Time MBA in Marketing Management, JUNE 2008 – APRIL 2010. | Sales and Marketing Specialist – Sachi Computers, MAY 2007 – MAY 2008.
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University of Pune 04/2004 - 04/2007
Pune, Maharashtra, India
Degree: Bachelor's Degree
Major:Marketing Management
A full-time three year Degree by the University of Pune to prep the students for an MBA.

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