Highlights:

Skills:Brand management, Marketing strategy, P&L management, Brand Growth, Communication strategies, brand advertising, data-driven

Marketing Manager 02/2023 - current
Softys Perú, Lima, Lima Peru
Industry: CPG
Softys Peru: Personal care products manufacturing and distribution company, member of the Chilean CMPC group, with presence in more than 20 countries. Sales of US$ 200MM annually and +3000 employees in Peru
Marketing Manager - Peru & Bolivia - Develop and led business strategies for assigned brands, achieving profitable growth in Peru and Bolivia. - Manage innovation projects, identifying new portfolio opportunities. - Build consumer-centric brand strategies using Nielsen, Kantar, and Scantrack tools. - Direct media agency partnerships for four business units. Key Achievements: - Increased market share by 6 percentage points, securing category leadership in September 2024. - Achieved first positive EBITDA for Cotidian in 2023 (+300% vs 2022). - Boosted sales by 25% through strategic portfolio and pricing management.--
Marketing Manager (chocolates, Snacks & Biscuits) 10/2017 - 02/2023
Nutresa - Compañía nacional de chocolates, Lima, Lima Peru
Industry: CPG Food & Beverage
Colombian food manufacturing and distribution company, member of the Nutresa group with presence in more than 15 countries. Sales of US$ 70MM annually and +1500 employees in Peru.
Marketing Manager October 2017 – February 2023 - Developed marketing strategies for impulse brands (chocolates, cookies, snacks) based on deep consumer and shopper insights. - Oversaw profitability management, including monthly financial tracking and P&L accountability. - Led innovative portfolio strategies, including product reformulations, packaging upgrades, and pricing. - Fostered high-performance team culture, collaborating across sales, operations, and finance teams. Key Achievements: - Achieved 35% sales growth and increased market share by 2 percentage points for Pícaras through rebranding and a 360° communication strategy. - Consolidated Chin Chin’s leadership in the confectionery segment with 40% consumption growth. - Elevated Granuts to 4th largest brand in the modern channel through positioning and awareness campaigns--
Brand Manager Inca Kola 01/2016 - 09/2017
Arca Continental - Coca Cola, Lima , Lima Peru
Industry: CPG Beverages
Strategic partner of The Coca Cola Company for the bottling, distribution and marketing of its beverage portfolio in Peru, largest commercial and distribution network in the country with annual sales of US$ 600MM and +3,000 employees in Peru
Brand Manager - Inca Kola January 2016 – October 2017 - Designed brand and single-serve platform strategies tailored for diverse sales channels. - Led cross-functional teams for the successful development and launch of new products and formats. Key Achievements: - Boosted sales by 4% and recovered key brand equity metrics. - Executed the award-winning “Frases con Sabor” campaign, earning a Silver Effie in 2018. - Increased client coverage by 15% through localized communication and media strategies.--
Brand Manager 06/2014 - 01/2016
Gloria SA, Lima, Lima Peru
Industry: CPG - Food & Beverages
Peruvian company, leader in the production and marketing of dairy products and mass consumption foods, with sales of more than US$ 1,500MM annually and +4,000 employees.
Brand Manager - Dairy Derivatives June 2014 – January 2016 - Created annual marketing plans to enhance brand equity, pricing, and portfolio opportunities. - Managed budget optimization to maximize visibility and market share. Key Achievements: - Drove 37% sales growth and a 24-percentage-point market share increase with portfolio innovations. - Led award-nominated campaigns, including “Lo Rico lo Hace Más Rico.”--
Beverages Manager NP 12/2007 - 06/2014
Nestle Peru, Lima, Lima Peru
Industry: CPG Food & Beverages
Multinational food manufacturing and distribution company with sales of US$300 million annually and +1,500 employees nationwide.
Beverages Manager – Nestlé Professional December 2007 – June 2014 - Regional marketing lead for Nescafé and Nestea, responsible for brand architecture and sales funnel optimization. - Delivered Integrated Commercial Plans to meet sales, market share, and EBITDA goals. Key Achievements: - Launched Nestea in Peru, contributing to a 5-percentage-point EBITDA growth. - Increased sales by 20% through targeted B2B communication and promotional strategies.--

Universidad de Lima 03/1998 - 05/2004
Lima, Lima, Peru
Degree: Bachelor's Degree
Major:Communication
Minor:Marketing
The Communication Career provides complete training with emphasis on the planning and management of communication projects, as well as the creation of innovative products with a critical and creative approach. The flexible structure of the study plan allows an overview of the profession and prepares you to choose one or more specialties.

Veronica Jane - Marketing Marketing, Manager, Brand Manager
Veronica Jane - Marketing Marketing, Manager, Brand Manager