Highlights:

Skills:Web analytics, data architecture, business analytics, digital marketing, data architecture, visualisation, strategic planning, leadership, adobe analytics, Machine learning, python, data governance, oracle infinity, oracle eloqua, Oracle pl/sql, web technology, business analysis

Senior Manager, Analytics 04/2021 - current
Oracle, Bangalore, Karnataka India
Industry: Information Technology
Results-driven data analytics leader with 18+ years' experience, including a decade in leadership. Expert in web analytics, data architecture, and actionable insights. Skilled in data-driven models for enhanced marketing decisions and impactful visualizations. Proficient in team management, executing roadmaps for data optimization. Currently overseeing India region team at Oracle, leading data validation and analysis for 50+ web properties across diverse teams.
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Manager, Web analytics 07/2017 - 03/2021
Oracle, Bangalore, Karnatak India
Industry: Information Technology
Spearheaded web analytics projects as the Technical Architect Lead, overseeing implementation of Adobe Analytics and Oracle Infinity; drove seamless integration of Oracle Infinity web data with Marketing BI system, consolidating marketing systems data. • Collaborated cross-functionally with marketing, product, and engineering teams to identify key performance indicators, establish data-driven goals, and optimize website user experience, resulting increase in online conversion rate.
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Senior Web Analyst 07/2007 - 06/2017
Oracle, Bangalore, Karnataka India
Industry: Information technology
• Implemented and configured Adobe Analytics Reporting Suite, leveraging digital analytics data from multiple properties to enhance Ecommerce tracking and deliver event tracking, metrics, and key performance indicators. • Streamlined administrative tasks and developed industry-best standards for weekly/monthly executive dashboards and reports, utilizing segments, workspaces, data warehousing, report builder, and ad-hoc analysis tools.
• Engineered and deployed JavaScript solutions to optimize analytics data collection, leading to a 30% reduction in data discrepancies and a substantial improvement in data accuracy for reporting and analysis. Developed and executed a comprehensive tagging plan to measure attribution and analyze campaign performance across all digital channels; achieved a 30% improvement in campaign effectiveness and a 25% increase in marketing ROI. • Translated business questions into actionable analysis through analytics implementation to improve client experience, optimize market efforts and drive incremental sales.--

Shivaji University 06/1989 - 06/1993
Kolhapur, Maharashtra, India
Degree: Bachelor's Degree
Major:English Literature and Home Science
Bachelor of Arts in English Literature and Home Science