Highlights:

Skills:Marketing, B2B, Business Development, Social Network, Channel, Latam, lead generation

Marketing Manager 06/2013 - current
BT, mexico, Mexico
Industry: Telecom
Responsible for the strategic development, management and integration of marketing actions, aligned to meet the Local and Global business objectives
•Preparing, planning and project managing the publication of all local publicity material to maximise brand promotion. •Communicating with target audiences and managing customer relationships (Digital Campaigns, Mailing, Social Networking) •Creating marketing campaigns and working with the company's external agencies to see them executed. •Creating and developing new innovative ways to communicate the company message to their existing customers. •Contributing to the annual sales by generating qualified leads •Planning and project managing marketing events and evaluating their success. •Evaluating the effectiveness of all marketing activity. •Developing and implementing an internal marketing program. •Supporting the marketing manager in day to day marketing activities. •Plan, develop and deliver campaigns as agreed within timescales.--
B2B Marketing Manager 08/2012 - 06/2013
Metrored Cablecom, mexico, Mexico
Industry: Telecom
Supervise a staff of four employees to develop and execute marketing, public relations, event and advertising plans to raise awareness in Mexico TI and Telecom market.
• Supporting Product Area for product launching and collateral development • Secured named accounts and promoted highly regarding sporting events including BMW Golf Cup and NASCAR Mexico. • Conduct market research to determine market requirements for existing and future products • Analysis of customer research, current market conditions and competitor information • Develop and implement marketing plans and projects for new and existing products • Manage the productivity of the marketing plans and projects • Determine and manage the marketing budget • Liaison with media and advertising agency--
Sr Consumer Marketing Specialist B2C 05/2010 - 08/2012
Telefonica, mexico, Mexico
Industry: Telecom
Lead the design of Marketing plan and follow up all the activities included
Taking charge of monthly sales budget for prepaid and postpaid products • Identify and develop business opportunities between Telefónica and other companies in order to create partnerships (Alliances) to reach revenue goals. • Responsible for the prepaid consumer strategy and promotions for increase average revenue per user • Managing legal agreements between Telefónica and partners • Negotiate partnerships conditions and guarantee promotional deployments • Focused on revenue goals, develop specific performance indicators and taking decisions • Coordinate advertising, media and online communication including Social Network channels--
Marketing Consultant 11/2009 - 05/2010
Telefonica, Sao Paulo, Brazil
Industry: Telecom
Develop the new Customer relationship channel strategy and annual activity plan
• Define channel issues and opportunities • Create Channel drivers & jobs to be done • Build activities to maximise channel coverage & growth • Develop innovative ways of preserve Premium customers--
Marketing Product Specialist 05/2008 - 05/2010
Telefonica, Mexico, Mexico
Industry: Telecom
Leading product deployment projects to introduce profitable but feasible services, then coordinating all involved areas duties as regulatory items, charging scheme, look and feel design, technical development, communication strategy, and finally go to market.|
Marketing plan design, development and deployment • Organize investigation and research on local Telecom market and VAS, analyzing opportunities for solutions and making service business plans • Taking charge of daily service operation for local and Regional Revenue Share projects, and responsible for its profits • Dedicated to achieve the local revenue goals compromised with HQ quarterly or annually, and finishing settlements with Operators • Analytical support for launching new products and offers (KPIs) • Analyze kinds of operation data to discover more market opportunities periodically or non-periodically • Communicating with operators and other partners and keeping good cooperation relationships with them • Managing partnerships with mobile VAS providers for services as SMS, Reverse charge call, SMS Plus, Facebook, Twitter, Club Movistar, Quiz, Message Propagation, SMS Group, etc.--
Business Development and Marketing Coordinator 09/2006 - 02/2008
Axtel, Queretaro, Mexico
Industry: Telecom
To identify and develop market strategies; (B2B and B2C)
Generate ideas and initiatives that capitalize on existing and prospective partner strengths; • Consistently build a pipeline of new, revenue generating opportunities; • Prepare written presentations, reports, and term sheets; • Oversee Telemarketing operation focusing on inbound calls • Calculate and transmit weekly sales reports and end of month forecast to headquarters • Conduct monthly inventory of promotional items • Design and schedule advertisements for publication in local media • Support sales channels by means of strong marketing and media plans • Coordinate agencies such as Model, Promotional, Marketing and BTL agencies. • Prepare telecommunications purposes for special clients (Government, Corporative Clients, etc). Achievements: • Overshot my sales budget by 50 percent (Inbound and Outbound calls) • Improved inbound calls hit rate from 15% to 25% • Launching San Juan del Río overshooting sales target by 200%--
SOHO Sales Analyst 06/2005 - 08/2006
Axtel, Mexico, Mexico
Industry: Telecom
Coordinate managerial sales forecast follow-up.
Analyze weekly sales reports in order to help Manager decisions • Train new employees, task force or managerial sales force and product orientations • Present sales results to Manager and Director • Clients Data base and profile analysis • Streamline SWOT analysis VS competitors. • Support Sales process and task force activities--
Trade Marketing 08/2003 - 04/2005
Pilgrim's Pride, Mexico, Mexico
Industry: Retail
• Participates (under strict supervision of Marketing Manager.) in the design of the promotional materials and maintains contacts with the Key Accounts clients in order to supervise all PoS activities.
• Define channel strategies and implementing the associated plans. • Develop trade promotional plan with key customers and channels. • Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories. • Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away. • Coordinate PoS activities as product launching and opening new stores--

Instituto Politecnico Nacional 08/1999 - 07/2002
Mexico, , Mexico
Degree: Associate's Degree
Major:Marketing
Instituto Politécnico Nacional Associate's degree, Marketing 1999 – 2002

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