Highlights:Building up the digital marketing function from scratch at my current company

Skills:Digital Marketing, Online Marketing, Google Adwords, Google Analytics, SEM Marketing, SEO, Social Media, Internet Marketing, PPC

Goal:To develop and grow in a company within the digital marketing field and have a seat on the board

Digital Marketing Manager 08/2010 - current
CQS Technology Holdings, Johannesburg, Gauteng South Africa
Industry: Business Software
Development and execution of digital marketing strategies aligned with business unit marketing and sales strategies that incorporate Website and/or microsites, Social Media, Email Marketing, Online Advertising, SEM and SEO, Online Surveys, Online Reputation Management, CRM Strategies.
•Full campaign management including optimizing budgets, managing ad spend appropriately, keeping track of changes, remarketing, keyword bid strategies, and communicating to the relevant people appropriately. •Ensure optimal optimization of CQS and CaseWare Africa websites. •Provide the infrastructure for Social Media as well as best practice for using social media. Oversee and ensure our social media channels are utilized in line with best practice and the social media strategy (YouTube, LinkedIn, Facebook, Google plus, Twitter, Pinterest). •Oversee design and development of the CQS and CaseWare Africa websites. Ensure implementation of best practice and high standards of quality. Ensure the delivery of website projects on time and within budget. Ensure effective user experience and responsive design. •Ensure implementation of an effective email marketing tool that is integrated with our CRM (Salesforce.com). Oversee development of email campaigns as well as transactional emails and ensure they are aligned with best practice. •Management of online surveys and ensure standardized practice across the company in line with survey best practice. •Management of everyday email branding (Rocketseed) and optimizing for conversion rates. •Measure performance of digital marketing activities and report monthly providing insights and make up plans where necessary and recommendations for future growth. •Review new technologies and keep the company at the forefront of developments in online marketing - always looking for new, innovative channels that can maximize ROI. Monitoring the performance of campaigns and exploring new ways of providing leading edge proactive online marketing solutions. •Integrate Digital Marketing programs with CRM (Salesforce.com). Identification and implementation of new web tools and technologies. •Oversee the marketing calendar to ensure optimal campaign effectiveness across the company. •Manage, mentor, coach and lead the Group Marketing Services team (webmaster and Graphic Designer); Recruitment, development and retention of A-players; Planning and budget control of all group marketing activities; Monthly reporting on progress, budgets, issues and other relevant information for EXCO. •Execute recruitment PPC advertising and ensure the company is positioned as an employer of choice. Oversee recruitment events.--
Online Marketing Executive 02/2009 - 07/2010
Fleet Street Publications, Johannesburg, Gauteng South Africa
Industry: Publishing
Online Marketing Executive for the business to business division (publish handbooks, books and newsletters as well as toolkits for businesses)
•Project Manager for new website development for all B2B products. •Search Engine Optimization of websites launched to ensure sites appeared first on Google search (organically). •Ran Google PPC campaigns for websites launched as well as cost management of Google PPC campaigns to ensure a positive ROI is reached for the campaigns. •Email Marketing on a daily basis to subscriber base up selling other products. •Conducted online activities to increase the subscriber base. •Development of relevant reporting formats, Compiled reports to track all online activities, and analysis of reports to support decision making.--

University of Johannesburg 01/2004 - 12/2006
Johannesburg, Gauteng, South Africa
Degree: Bachelor's Degree
Major:Entrepreneurship, Business Management, Marketing
Minor:Financial Management, Human Resources Management, Descriptive Statistics, Accounting
B Com Entrepreneurial Management

Taryn Reyneke digital marketing, online marketing, internet marketing, google adwords, google analytics, social media, marketing automation, lead generation, sem marketing, ppc marketing, seo