Highlights:1. 14+ years of rich work experience across functions such as: Marketing, Communications - internal & external, Digital & Social Media etc. 2. Currently working with world's leading conglomerate - DHL. 3. Previously worked with top notch brands such as: TATA Group of Companies, NCDEX, Dimexon Eurostar Group etc.

Skills:Marketing, Communications, Digital and Social Media, Business Management

Goal:In particular, I am interested in exploring opportunities where my communication skills, coupled with marketing expertise, can be harnessed to its fullest potential. Would like to explore if I can offer my cultivated expertise at a more broader level i.e. exploring possibilities of partnering with any Region or Country. Specifically, I envision the role of a Communication Expert (or a Marketing & Communication implant) for any organization/ Country seeking communication support and expertise. This would encompass a comprehensive approach, including employer branding as well as digital marketing role.

Membership:Advertising Association of India Alumni of: MET's Institute of Management and IIM - Bangalore

Certification:Masters in Management Studies (MMS/MBA) Bachelors of Commerce (B.com) Diploma in Social Media Marketing Social Media Marketing & Campaigns Masterclass Management Development Program: Digital Marketing for Business Growth

Honor:Recipient of the prestigious ‘J.R.D.Tata academic Scholarship’. Prize winner at various inter-collegiate B-school case-study presentation/ debate competitions.

HEAD – INTERNAL COMMUNICATIONS, GLOBAL 02/2019 - current
DHL GLOBAL FORWARDING, FREIGHT, GLOBAL SERVICE CENTERS (GSC), Mumbai, Maharashtra India
Industry: Logistics & Technology
Deutsche Post AG is a listed corporation domiciled in Bonn, Germany. Under its Deutsche Post and DHL brands, Deutsche Post DHL Group provides an international service portfolio consisting of letter and parcel dispatch, express delivery, freight transport, supply chain management and e-commerce solutions. The Group employs approximately 550,000 people in over 220 countries and territories worldwide.
CORPORATE COMMUNICATIONS (INTERNAL + EXTERNAL COMMUNICATION) • Defining, developing and implementing communication strategies satisfying internal and external stakeholder needs considering vertical and/or horizontal guidelines and objectives, ensuring align-ment with organizational communications strategy. • Defining, developing and implementing consistent and cohesive digital communication strategy. • Selecting adequate (effective and efficient) communication channels globally. • Work closely with the Centers and the Global Senior Management Team (SMT) for all communica-tion related agenda and global implementations. • Support the MD in delivery of communications to all employees, including Town Hall events and Roadshows and other global facing implementations. • Identify relevant industry events and conferences to increase visibility. • Support HR on all labour issues, ensuring appropriate and effective communication to stakeholders in order to protect the company’s interest and global credibility. • Effectively manage and contain issues or occurrences that are potentially damaging or defamatory to the company’s reputation and spearhead crisis management mandate globally. • Gather, prepare and gain approval for the content for regular channels, e.g. Newsletters, E-zines, Email Bulletins, Smart Infographics etc. • Organizing webcasts, and other events if required; develop catalogues/ brochures of services offered; develop case studies for successful client experiences; create and maintain information hub for the delivery teams. • Identifying champions and driving innovation significantly influencing the way the communication function is operating; develop new communication processes, standards and policies (governance).--
SENIOR MANAGER, MARKETING & CORPORATE COMMUNICATIONS 10/2015 - 06/2018
NATIONAL COMMODITY AND DERIVATIVES EXCHANGE LIMITED (NCDEX), Mumbai, Maharashtra India
Industry: Derivatives Exchange
National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally managed multi commodity Exchange. The shareholders of NCDEX comprises of large national level institutions, large public sector bank and companies. NCDEX is regulated by Securities and Exchange Board of India.
• Integrated marketing and corporate communications activities; end-to-end management and regu-lar content upkeep and content hygiene maintenance. • Devising innovative content pieces for traditional and new-age media of NCDEX. • Championing turnkey marketing projects revolving around mandis and farmer welfare. • Undertaking mandated Investor Education Programs (IEPs) and Investor Awareness Programs (IAPs), as mandated by the regulator- SEBI. • Evaluating new-age and evolving digital media communication platforms from time to time and ef-fectively adopting the same. • Creation of effective and impactful marketing touch point collaterals across various mandi geogra-phies and hinterlands of India. • Contributing to the knowledge base of NCDEX in the areas of organizational mission such as: farmer engagement, regulatory efficacy based articles etc. • Achieve a strong, visible media presence and develop concepts with viral potential. Continuously mon-itor public relations efforts and ensure the success of client programs. • Framing of advertising and holistic PR strategy by way of developing: - Online media buying. - Corporate Communications- external + internal stakeholders. - Networking with top management for viable media strategy and internal communication. - Conceptualizing and implementing digital and social media innovative strategies for Investor Awareness and Education using existing and novel social media platforms of NCDEX. - Develop and manage media marketing campaigns for NCDEX and its group companies such as NICR, NeML and NERL; effectively driving the group companies brand awareness and engage-ment.--
CONSULTANT, MARKETING & CORPORATE COMMUNICATIONS [GLOBAL] 06/2014 - 09/2015
LINK INTIME, Mumbai, Maharashtra India
Industry: Corporate Registry
India’s top most mergers and acquisitions, derivatives, equity & debts capital market, hedge funds, IPO, asset management and corporate registry brand.
? DIGITAL AND SOCIAL MEDIA: Successfully handled digital and social media properties of the Link group predominantly - facebook insights, twitter analytics, and social marketing platforms like shout-let and curalate to analyze and present social communication, as well as build engagement with fans and followers across the sector. ? ONLINE RESPONDER: Responsible for comment moderation, consumer interaction, and diffusing any online issues (complaints, returns, etc.) ? MARKETING & BRANDING: Custodian of marketing and branding properties of the group. To ensure appropriate designing of brand manual and its adherence across all brand properties and platforms of the group (includes digital and social media). To successfully conceptualize and execute pan India marketing activities for the group. ? COMMUNICATION [External stakeholders]: Stakeholder communication strategy blueprint (digital + traditional media) across varied stakeholder groups such as: Private Equity, Qualified Institutional Players, Investment Banking community, multilateral& bilateral financial bodies, off-shore funding bodies & statutory bodies such as: SEBI, Depository participants- NSDL/ CDSL, BSE/ NSE& Stock Ex-change’s across the globe. ? COMMUNICATION [Internal stakeholders]: Internal stakeholder (employee) communication for India as well as global parent entity. ? COMMUNICATION STRATEGY BUILDING: for big ticket strategy transactions for corporates such as: Buy-buys, Takeovers- Hostile/ Friendly/ Reverse, Exit offers, Open Offers, OFS, De-listing etc. ? BRAND & VISIBILITY STRATEGY: Spearhead the CIP: Corporate Identity Plan for the group. Ensure consistency across the board in brand depiction and visibility.--
MANAGER, MARKETING & COMMUNICATIONS [GLOBAL] 01/2009 - 02/2014
DIMEXON GROUP, Mumbai, Maharashtra India
Industry: Luxury
DIMEXON GROUP ~ the world’s leading player in the diamonds, fine & high jewellery industry through its pres-ence in diamond cutting and polishing, jewellery manufacturing & distribution to leading diamond jewellery and watch brands and retailers across the globe.
? MARKETING COMMUNICATION/ BRAND MANAGEMENT & CORPORATE IDENTITY DOSSIER: Archi-tecture of all sales & marketing Collateral communication. To craft ‘Persona’ of the group by way of appropriate branding and apt usage of logo and trademark properties (internal & external stakeholder domains). ‘Brand Manual’ creation and deployment. ? WEB MANAGEMENT/ CORPORATE WEBSITE PROPERTY: End-to-end ownership of customer facing corporate website: www.dimexon.com in creating exceptional end user interface experience, timely updates to stakeholder community, global corp. comm. announcements, ensuring ease of navigation and administer complete ‘look & feel’ of this important online medium. ? Expanded Facebook site and increased followers by 50%. ? Established a successful Twitter, Instagram and Facebook accounts for high and fine jewellery busi-ness of global dimexon group and to increase foot falls to the store; including special event marketing such as: new store opening, Chinese new year sale (for APAC geography), thanksgiving day sale (for US & Europe geography), appreciation Day etc. ? CORPORATE COMMUNICATIONS [Global]: Global custodian of Marketing & Corporate Communica-tions domain for both stakeholder groups i.e. external+ internal stakeholder community. ? COMMUNICATION~ INTERNAL: ‘Engagement expert’ onto various internal platforms such as: ? INTRANET: Managing the entire ‘Content structure’ for the global company intranet portal: DIMEXONWORLD (a platform built on SAP Netweaver platform). ? e-NEWSLETTER: Conceptualization, creation and execution of entity-wise e-Newsletters (Bi-monthly); e-Newsletter titled: “Clarity”. ? WEB & BROADCAST CONTENT CREATOR: End-to-end ownership; structure, execution and measurability of certain regular use communication tools such as: Webinar, Podcast, Viral Video. ? OFFICIAL ANNOUNCEMENTS: Creating specific communication bulletin for internal mem-bers (key focus on geographies: APAC, Middle East, Europe & Asia Arabia). ? ANNUAL COMMUNICATION PLAN: Drafting, curating and monitoring the entire communica-tion plan for the group at global level (internal + external stakeholder comm. plan).--
ASSISTANT MANAGER, MARKETING (BRAND COMM.) 09/2007 - 12/2008
TATA AIG GENERAL INSURANCE COMPANY LIMITED, Mumbai, Maharashtra India
Industry: Insurance
TATA Group of Companies vertical career move.
? BRAND MANAGEMENT & COMMUNICATION: Of flagship brand Maharaksha, along with other popu-lar general insurance segment brands such as- Criticare, Healthcare, and Hospital Cash etc. ? MARKETING COLLATERALS MANAGEMENT: Conceptualization, ideation and execution of various sales and marketing communication collaterals & campaigns (print, online + BANCASSURANCE off-shoot communications- traditional + digital and social media). ? Creation of effective sales-marketing brand COLLATERALS. ? BANCASSURANCE ENGAGEMENT: with Bancassurance partner: HSBC Banking: campaign specific re-lationship management and handling of HSBC’s internet based insurance offshoot models. ? EMMA: Ensuring campaign and process integrations with EMMA: European Mass Marketing Associa-tion guidelines for general insurance segment. ? CPPM: Define appropriate campaign planning & performance structure for smooth integration be-tween front-end application & backend database bandwidth in order to ensure accurate and timely da-tabase mapping, profiling, projections & forecast analysis. ? CMS: Running various demographical campaigns on campaign mgmt. system (CMS) application. ? UAT: Implementing ‘User Acceptance Test ’w.r.t new product launches, product- benefit sheet modifi-cations and regular product-package updates.--
MANAGER, DIRECT MARKETING 07/2004 - 09/2007
TATA Infomedia India Limited, Mumbai, Maharashtra India
Industry: Marketing
A premium class listed Company, also previously known as Tata Donnelly Ltd. erstwhile holding Company of ICICI Ventures, and now a TV 18 venture with a key focus on media business; successful B2B brands in tow like- Direct Edge, Yellow pages, Overdrive, CHIP, Auto Monitor, Better Photography, Better Interiors, Chemical World, Exporters Pages, Modern Medicare.
? ONLINE MARKETING CAMPAIGN MANAGEMENT: CRM MODULES ? Conceptualization, design and implementation of customized CRM modules. ? Devising ROI structure to rationalize each campaign objectives and its ROI’s. ? Designing STRATEGIC BRAND INITIATIVES for various client brands: ? Target group profiling. ? Effective media apportionment. ? Structuring effective response mechanism to control & maximize ROI on entire DM effort. ? DIRECT MARKETING & Loyalty Campaign Management: ? Conceptualization and execution- Direct mailing and loyalty retention engagements. ? Managing inbound and outbound telemarketing efforts. ? Database Master Hygiene (ensuring regular database updations/cleaning). ? Brand Building initiatives for brand: Direct Edge; successful running of– DEKC Forum (Direct Edge Knowledge Circle forum).--
SENIOR OFFICER, BRANDING AND B2B MARKETING 12/2002 - 06/2004
DEEP CORPORATION LTD., Mumbai, Maharashtra India
Industry: Manufacturing
? Co-ordinated marketing efforts (Trade Marketing) in manufacturing industry (PCB Boards). ? Team mentoring & monitoring: Handling a team of 7 executives (incl. Sales Executives & database management team); guiding them towards fulfilment of defined marketing & sales objectives. ? Structuring & implementing customized CRM programs: for existing clientele universe. ? Resource building: Vendor identification and management, mailing controls, response monitoring, su-pervising telemarketing operations leading to qualified leads value addition etc.
? Co-ordinated marketing efforts (Trade Marketing) in manufacturing industry (PCB Boards). ? Team mentoring & monitoring: Handling a team of 7 executives (incl. Sales Executives & database management team); guiding them towards fulfilment of defined marketing & sales objectives. ? Structuring & implementing customized CRM programs: for existing clientele universe. ? Resource building: Vendor identification and management, mailing controls, response monitoring, su-pervising telemarketing operations leading to qualified leads value addition etc.--

University of Mumbai 05/1997 - 05/1999
Mumbai, Maharashtra, India
Degree: Bachelor's Degree
Major:Commerce
Bachelors of Commerce (B.com) Mumbai University degree curriculum, College- K.C. College of Commerce & Economics, Grade achieved: 1st Class.

Sujay Valanju Resume Marketing, Communications, Digital & Social Media
Letter of motivation Marketing, Communications, Digital & Social Media