Highlights:

Skills:Marketing, Events, Digital Marketing, SEO, SEM, Strategic Planning, Channel Marketing, Partner Marketing

Marketing Manager 07/2018 - current
Oracle, , United Arab Emirates
Passionate technology marketer with 5 years of experience in SAAS and cloud marketing. Highly data driven with a creative flare who explores and makes observations to discover why people buy the products they buy. Always in the mission to grow and allow growth.
Responsible for outbound and inbound campaigns that includes lead generation, brand awareness and nurture campaigns for Cloud ERP/SAAS technology across fast growing businesses. Rolled out integrated marketing campaigns and created go to market strategy for cloud enterprise software. Collaborated with various stakeholders including sales,  leadership and creative to produce targeted messaging for specific industries and personas. Carried out A/B testing for content across online vendors, LinkedIn, Google ad platforms and for various paid digital channels to generate quality lead generation. Managed projects for product datasheets, infographics, white papers, webinars, customer success stories and e-books to cater to market needs. Worked with Digital marketing and analytical tools to enhance online visibility. Worked with translation agencies to deliver localized content Successfully set up KPIs to get insight on various digital marketing channels such as PPC, Keyword natural, online media Responsible for SEO/SEM content of Oracle NetSuite ECEMEA website-overseeing technical improvements, optimizing keywords, backlinks and content.  Liaised with Sales and Business development teams to streamline lead gen and understand customer insights. Created targeted content on social media platforms. Managed marketing events for Volume lead generation and nurture. Responsible for MQL to SQL conversions by influencing sales with relevant outbound campaigns. Collaborated with Alliance partners to create industry specific marketing plans.--

Heriot Watt University 10/16 - 10/2018
Dubai, , United Arab Emirates
Degree: Master's Degree
Major:MSC in International Business with Marketing
Masters in International Business with Marketing

Steffy Marketing, Digital Marketing, SEO,SEM, Events