Highlights:

Skills:

Manager, Product & Platform Strategy 07/2023 - 07/2024
Robi Axiata Limited, Dhaka, 1212 Bangladesh
Industry: Telecommunications
As Manager of Product & Platform Strategy, I led product lifecycle management and AI-driven initiatives, generating $2M in monthly revenue and improving the lives of 135,000 low-income consumers. I spearheaded an Asia-wide AI chatbot project that saved $20M and grew active users by 35%, optimized seven customer platforms to achieve a 95% promoter score, and exceeded KPI targets by 150%. My efforts also increased customer satisfaction by 30% through a data-driven feedback loop and agile methodologies.
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Specialist, Digital Product Marketing Strategy 02/2021 - 06/2023
Robi Axiata Limited, DHAKA, Bangladesh
Industry: Telecommunications
As a Specialist in Product Marketing Strategy, I optimized a $2.9M marketing budget by 20% through strategic planning and market research. I drove 18% YoY product preference growth by collaborating with product, insights, and media teams, while managing a 25+ member agency to design and execute B2C campaigns, achieving all KPI targets
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Specialist, Product Campaign Management 08/2020 - 01/2021
Robi Axiata Limited, DHAKA, Bangladesh
Industry: Telecommunications
Led the launch of advertising campaigns across all brand channels, driving a 20% YoY growth in digital services revenue, making it the 3rd fastest-growing portfolio at Robi in 2020. Pioneered an industry-first psychographic targeting approach, outperforming traditional methods by 1.4X and setting a new industry standard. Also achieved the highest customer retention rate in a decade by restructuring ad-targeting methodologies.
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Texas A&M 07/2024 - 05/2026
College Sttaion, Texas, United States
Degree: Master's Degree
Major:Business Administration
MBA with Concentrarion in Marketing

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