Highlights:

Skills:brand management, advertising, media

Assistant Marketing Manager September 2011 - current
Toshiba Gulf FZE, Dubai, Dubai United Arab Emirates
Industry: Personal Computers and Storage
Strategizing marketing and communication plan for Toshiba PCs and Storage Products for Middle East & Africa Market Planning & managing Marketing Budget Planning, execution & claiming of co-marketing funds from Microsoft & Intel Developing launch campaigns for new PC & Storage products Developing the creative briefs & media briefs to the agency and managing the agencies for the execution of the ATL and BTL activities Managing social media marketing for the brand Managing the printing of BTLs & production of radio spot & TVCs from conceptualization to finalization with the agency
Selected accomplishments: - Successfully developed and executed major brand campaigns like WITNESS Campaign, #DontLoseTouch Campaign and 30 Years Campaign - Successfully developed launch campaigns for KIRA (premium notebook), Touchscreen notebooks, New Metallic Colored Laptops, Satellite U920t - Successfully launched promoter incentive programme with online sales reporting and visa card based incentive disbursement - Successfully managed the planning and execution of participation (including stand design/theme conceptualization, promotions, customer activations etc.) for GITEX Shoppers, GITEX Technology, ADES and COMEX exhibition.--
Account Manager January 2007 - August 2011
LIWA Advertising LLC, Dubai, United Arab Emirates
Industry: Advertising and Marketing
Strategizing marketing and communication plan for clients Identifying advertising opportunities for clients during various occasions and events Supervising creative briefs and managing the day to day operational work through account executives Recommending and planning media to meet client’s objective with budget optimization Ideating new media or BTL approaches for increasing the brand visibility Developing pitch presentations for new business development
- Supervised and managed the development of refreshed identity for ADNIP and its subsidiary and currently working on the development of the collaterals like the brand guideline, brochures, websites and all the related elements to give shape to the launch of the new identity - Successfully aided the face-lift of the corporate identity of Skycom Express and development of its brand guideline - Developed effective communication strategy for the launch of E-City - Developed launch strategy hand in hand with E-City for the launch of its new service ‘ServiceSquad’ - Produced effective campaigns and BTLs for Oman Insurance Company and BITS, Pilani – Dubai - Successfully revamped agency’s (Liwa Advertising) website to make it more comprehensive and effective--
Brand Services Associate September 2006 - January 2007
Leo Burnett, Mumba, Maharashtra India
Industry: Adevrtisingand Marketing
Identifying the advertising needs on regular intervals as per the new offer, new launch or competitors movement in the telecom industry. Developing creative brief as per the communication objective to develop relevant print, radio and TV campaign Delegating & monitoring the execution of final work at the studio & production department for artwork delivery to the media as per the deadlines. Coordinating with Films department for photoshoot, production of TVCs & radio spots. Understanding the client’s market and the competition to develop the way forward for client’s future plan.
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Brand Services Manager February 2006 - September 2006
Lowe Lintas, Mumbai, Maharashtra India
Industry: Advertising and Marketing
Understanding the advertising/communication needs of the client. Preparing creative brief and briefing the creative team on the client’s communication need. Coordinating with studio & production department for getting the artworks done. Coordinating with departments like Films, Activation cell etc. for photoshoot, production of TV commercials, A/V and radio spots Collating and presenting the analysis of communication and strategy of competition from all 6 zones in India
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University of Pune June 2000 - April 2002
Pune, Maharashtra, India
Degree: Master's Degree
Major:Marketing
Specialised in Marketing with more focus on Advertising and Communication

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