Highlights:

Skills:marketing, analytics, analyst

Channel Strategy Manager 09/2013 - current
Asurion, Sterling, Virginia United States
Industry: Technology Insurance
- Partner with the client’s program leadership to develop and execute strategy and marketing campaigns. - Support Client Services leadership with strategic account planning, initiative sizing, prioritization and tracking - Identify and evaluate product growth potential through expansion into new sales channels, product enhancements, channel incentives, alternate messaging strategies and/or other campaigns
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Marketing Analytics Intern 05/2012 - 05/2013
2U, Inc., Landover, Maryland United States
Industry: Education
- Managed market segmentation project, launched first ever in the company, to create distinct customer segments to drive targeted marketing. The project will be implemented to help forecast future performance. - Designed a market survey that helped define functional needs, success metrics, and key concerns of the business. - Worked on optimizing budget allocation for marketing spending for MAT program managed by the company.
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Analyst 06/2007 - 06/2011
Verizon, Chennai, Tamil Nadu India
Industry: Technology
Worked as a liaison between the development, testing and client team
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Resume_MBA_B.Tech_Shweta