Highlights:

Skills:Media planning, Web Analytics, Growth marketing, Shopify, MS Excel, HTML, SEO, Search Engine Marketing

Assistant Marketing Manager 09/2023 - current
Asian Paints Pvt Ltd, Mumbai, Maharashtra India
Industry: Fast Moving Consumer Goods
A full-funnel marketer responsible for brand building, establishing recall, driving consideration & conversions. I've also worked on CRM strategies & built referral + loyalty programs for organizations like Marico Limited & Asian Paints. I have profound experience across domains namely FMCG, FMCD, real estate, banking, health care & services segment.
Optimized lead nurturing journey for 20% growth at 10% reduced CPLs & 2X growth on DTC vertical at 50% better ACOS. Incorporated automation in Google through Enhanced Conversion (EC) for Leads & in Meta through Conversion API (CAPI) to drive efficiency in campaigns. Explored generative AI to optimize the turnaround time of campaign launches through multi-language translations , multi-dimension resizing of images & article nurturing.--
Deputy Manager - DTC 09/2020 - 09/2023
Marico Limited, Mumbai, Maharashtra India
Industry: Fast Moving Consumer Goods
This was a mixed profile incorporating responsibilities to grow the direct to consumer business, plus handling e-commerce segment.
Dealt with cross-functional teams from manufacturing, supply chain, warehouse, packaging & delivery functions. Planned stocks & promotions for Business-As-Usual (BAU) and event days through calculating Daily-Run-Rate (DRR). Ensured listings are live for 98% occurrence on Direct To Customer site, marketplaces & q-commerce partners. Co-owned Profit & Loss statement for DTC & E-commerce to ensure profitability at Net revenue, Gross Margins & at EBIDTA level. Deployed growth strategies to ensure a 300% growth in a span of 3 years. Implemented integrated marketing strategies to optimize ROAS from 400% to 80% (with branding campaigns). Worked with Flipkart, Amazon, Myntra, Nykaa, Swiggy Instamart, Big Basket, Zepto & more.--

Asia Pacific Institute of Information & Technology 06/2011 - 03/2016
Panipat, Haryana, India
Degree: Bachelor's Degree
Major:Computing in Software
Completed Bachelor of Engineering in 2016 from Staffordshire University.

Shabbir's Resume