Highlights:

Skills:multi-language (German, English, French), Global Marketing, Campaign and project management, PR and content Marketing, Event and exhibition management, Onlinemarketing (Website, Social Media, SEO, SEA), Marketing Strategy

Goal:As a Global Marketing Manager, my career goal is to lead marketing strategies for international companies, that drive brand growth and market expansion. I aim to leverage cross-cultural insights and innovative approaches to achieve measurable results and contribute to the global success of the organization.

Manager Global Marketing (Team Lead) 10/2017 - current
EPG (Ehrhardt Partner Group), Boppard-Buchholz, Germany
Industry: Supply Chain Software
MANAGER GLOBAL MARKETING | Ehrhardt Partner Group (EPG) Oct. 2017 – Present
Design & implement strategic B2B marketing campaigns & collaborate closely with VP of Sales, International Business Development Managers and Regional Branch Managers to align strategy. Manage projects from conception to rollout, monitor marketing budget of + $1.7M, lead CRM administration (CRM key user), and oversee CRM sales funnel to translate marketing activities into sales leads. Create persuasive promotional content across multiple online channels and use SEA, SEO, Social Media & email marketing to translate technical content into customer messaging. Promoted to Global Marketing Team lead in Jan. 2021 due to excellent performance & leadership ability. ? Spearheaded Coca-Cola marketing campaign to reach a wide audience from print readers to an online audience; assessed target group, determined marketing channels, & used reference/success stories to connect ? Created KPI dashboards for global marketing to report to C-Level in respective countries ? Increased online sales for client by 147% & leads by 363% through targeted website redesign & SEA/SEO measures--
Research Associate / Project Coordinator 10/2014 - 10/2017
University of Koblenz, Koblenz, Germany
Industry: Education
RESEARCH ASSOCIATE: Institute for Culture Studies/Media Science (2016 – 2017); Institute for Sociology (2014 – 2016) PROJECT COORDINATOR for Vice President of the University (Oct. 2016 – Oct. 2017)
RESEARCH ASSOCIATE | Institute for Culture Studies/Media Science (2016 – 2017); Institute for Sociology (2014 – 2016) Taught courses such as “Media linguistic text and conversation analysis” as well as on media literacy, media culture, and media practice (using blogs, podcasts, and magazines) through Institute for Culture Studies/Media Science; gave lectures and wrote publications. At the Institute for Sociology, performed research on authenticity on visual social media platforms, supervised student seminar papers & thesis projects, and served as internship coordinator. ? Accepted for publication twice (2016 and 2017) for relevant, research-based articles on social media culture ? Led well-received seminar for 100+ people on media phenomena through Institute for Sociology ? Participated in national radio interviews as SME on social media consumption Supported university transfer activities, such as planning events & audits and consulting with internal/external stakeholders, while working directly with the university’s Vice President. Networked with contacts in scientific institutions and organizations in the Koblenz region to improve collaboration between companies in the region & build innovation. ? Participated in “Integrated Development Strategy for the Koblenz Region” (2017) to bring the scientific community into collaboration with companies and other local institutions to develop innovative products & grow the region--

Koblenz University 10/2008 - 10/2011
Kobelz, , Germany
Degree: Bachelor's Degree
Major:Cultural Studies
Minor:Media, Anthropology and Philosophy
Graduated with a Bachelor of Arts in Cultural Sciences, emphasizing Media, Anthropology, and Philosophy.

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