Highlights:

Skills:Strategic Partnerships, Event Management, Project Management, Marketing Strategies, Lead Generation

Partnership & Event Manager 11/2022 - current
Edenred, Paris, Île-de-France France
Industry: Financial Services
Experienced Partnership & Event Manager with a proven track record in creating and managing strategic B2B partnerships, organizing high-impact events, and driving measurable business growth. Skilled in cross-functional collaboration, data-driven marketing strategies, and optimizing lead generation campaigns.
Strategic Partnership Leadership: Developed and executed the annualB2B partnership roadmap, managing a portfolio of 9 key strategicpartnerships to align with Edenred’s business growth objectives. Event Program Management: Orchestrated the full lifecycle of 20+ B2Bevents per year, including conceptualization, logistical coordination, andrepresentative briefings. Business Unit Launch: Supported the rollout of a new BU leveragingstrategic events and partnerships to drive product awareness,understanding and client acquisition. Performance-Driven Optimization: Designed and tracked KPIs toevaluate partnership ROI, enabling data-driven recommendations forstrategic resource allocation. Cross-Functional Synergy: Collaborated across teams and departmentsto develop synergies between operational marketing and digitalmarketing initiatives, such as lead nurturing, tool optimization... Executive Briefing Preparation: Prepared C-level representatives forpublic speaking engagements, ensuring consistent messaging and high-impact delivery.--

IPAG Business School Paris 09/2021 - 09/2023
Paris, Île-de-France, France
Degree: Master's Degree
Major:Marketing & International Management
Minor:Sales, Legal, Accounting
Completed a Master's degree in Marketing & International Management, with a strong focus on strategic planning, cross-cultural business practices, and data-driven marketing approaches. Minored in Sales, Legal Frameworks, and Accounting, providing a well-rounded foundation for effective business decision-making. Engaged in practical case studies and group projects to apply marketing theories to real-world business challenges.

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